Owner.com vs Popmenu: the Zayos fee math, side by side
Published July 2026 · Updated July 26, 2026
Owner.com is $249 a month plus a 5% restaurant fee per order, or $499 flat with none, and guests pay 5% on both plans. Popmenu is $159, $269 or $449 a month prepaid annually, charges a flat $1.00 per online order, and sells online ordering as an add on.
Which one costs my guest less at checkout?
Owner.com’s guest fee is a percentage. Popmenu’s is a flat dollar. Percentages and flat dollars always cross somewhere, and here the crossover is exactly $20, because 5% of $20 is $1.00.
| Ticket | Owner.com, 5% guest fee | Popmenu, flat $1.00 | Cheaper for the guest |
|---|---|---|---|
| $12 order | $0.60 | $1.00 | Owner.com, by 40 cents |
| $20 order | $1.00 | $1.00 | Dead even. This is the crossover. |
| $25 order | $1.25 | $1.00 | Popmenu, by 25 cents |
| $35 order | $1.75 | $1.00 | Popmenu, by 75 cents |
| $60 order | $3.00 | $1.00 | Popmenu, by $2.00 |
| $125 catering order | $6.25 | $1.00 | Popmenu, by $5.25 |
If your average online ticket is under $20, Owner.com’s percentage is kinder to the guest. If it is over $20, Popmenu’s flat dollar is, and the gap widens with every dollar of ticket size. A pizzeria doing $16 singles and a steakhouse doing $90 tables should not reach the same conclusion here.
One asymmetry worth knowing: Popmenu’s $1.00 does not have to reach the guest at all. Popmenu states the fee can be passed through at checkout or absorbed by the restaurant. Owner.com’s 5% order support fee is described as a guest charge on both plans.
On Owner.com, is $249 or $499 the right plan for me?
There is one number and you can check it on a napkin. The two plans are $250 apart. The cheaper one adds a 5% restaurant fee on every order. $250 divided by 5% is $5,000 of monthly online sales. Below that, take the $249 plan. Above it, take the $499 plan, and note that the flat plan caps your restaurant side cost no matter how good the month gets.
Owner.com prints the same threshold on its own pricing page, which is a good sign: a vendor telling you when to stop paying them a percentage is a vendor that expects you to check.
Why can’t I compare the two monthly prices directly?
Because they do not contain the same thing. Owner.com’s $249 and $499 plans both list online ordering, a branded mobile app, loyalty and direct catering ordering. Popmenu lists its online ordering and catering suite as an add on across all three published tiers, and does not publish what the add on costs.
That is not a criticism, it is a product decision: Popmenu leads with the website and the marketing, and ordering is a module you bolt on if you want it. But it does mean a straight $159 against $249 comparison is not a fair one, and the single most useful thing you can do before either demo is ask Popmenu for the ordering add on price in writing.
The full comparison table.
The verdict, split by what your restaurant actually is.
Pick Owner.com if
- ◆ Delivery and pickup are the business, not a side channel.
- ◆ Your average online ticket is under about $20, where a 5% guest fee is the gentler of the two.
- ◆ You clear $5,000 a month in online sales and want the $499 flat plan to cap the restaurant side.
- ◆ You want ordering, a branded app and loyalty inside one published price rather than beside it.
- ◆ Month to month with no cancellation fee is a requirement, not a nice to have.
Pick Popmenu if
- ◆ Most of your revenue walks through the door and the website is the thing that needs fixing.
- ◆ Your tickets are big. At $60 the flat $1.00 costs a guest $2.00 less than a 5% fee; at $125 it costs $5.25 less.
- ◆ You want a waitlist, reservations, dish reviews and reputation management in one place.
- ◆ $159 a month prepaid annually is the budget, and you can live with ordering as a separate line.
- ◆ You would rather absorb a flat dollar than show your guest a percentage.
And where does Zayos land on the same chart?
Same category, third fee shape. Zayos is $499, $599 or $699 per month per location, month to month, no setup fee, and there is no restaurant side per order fee on any tier. The diner pays a flat service fee at checkout: $0.99 on pickup, $2.99 on delivery, $0 on dine in, and 10% on catering. The restaurant keeps 100% of the food revenue and 100% of the tips.
Held against the table above, that means a Zayos pickup order costs a guest 99 cents whether the ticket is $12 or $120, which beats a 5% fee on anything over $20 and beats a flat $1.00 by a cent. On delivery, $2.99 is more than either of them until the ticket passes $60. And on catering, 10% is the most expensive of the three: on a $500 catering order that is $50, against $25 on Owner.com’s 5% and $1.00 on Popmenu. If catering is the bulk of your online revenue, say so on the call and make all three of us defend it.
The honest short version: Zayos is built for restaurants moving repeat delivery and pickup volume off the marketplaces, with the marketplace orders ingested into the same kitchen tablet through Otter. Naya Grill in Pompano Beach and West Palm Beach is live and taking direct orders on it and keeps more than $48,000 a year that used to go to marketplace commissions, at about 3,000 orders a month. We are a Fort Lauderdale company and our customers are in South Florida.
Detail: Zayos pricing, the diner service fee explained, Zayos compared with Owner.com and Zayos compared with Popmenu.
Owner.com and Popmenu, answered.
Which one charges my customers less at checkout?
Should I take Owner.com at $249 or at $499?
Popmenu looks cheaper. Is it?
Which one is right for a dine in restaurant?
Which one is right for a delivery and pickup restaurant?
Do either of them lock me in?
Sources
Read directly from each vendor’s own pricing page on July 26, 2026. Every dollar figure and percentage above is theirs; the arithmetic on top of it is ours and is shown so you can redo it.
- Owner.com plan prices, the 5% restaurant fee, the 5% guest order support fee, month to month terms and the $5k threshold: owner.com/pricing
- Popmenu tier prices annual and monthly, the flat $1.00 per online order, the online ordering add on, SMS allowances, the 10% annual discount and per location pricing: get.popmenu.com/pricing
Run your own numbers before anyone quotes you.
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