◆ Atlanta online ordering · Now onboarding

Atlanta restaurants are losing $48k+/year per location to delivery apps. Zay-OS is how the city takes it back.

Commission-free direct ordering on your own Atlanta restaurant's branded site. DoorDash, Uber Eats, and Grubhub keep running, ingested into the same kitchen tablet via Otter. $499/month flat, no commission on orders or tips. Built for the soul food kitchens, lemon pepper wing spots, Buford Highway strip-mall institutions, and Clarkston halal counters feeding the city.

Zay-OS gives Atlanta restaurants commission-free online ordering on their own branded website. Third-party apps like DoorDash and Uber Eats charge 20-30% per order, costing a typical independent $48,000 or more per location every year. Zay-OS charges a flat $499 to $699 per location per month with a small flat service fee paid by the diner ($0.99 pickup, $2.99 delivery; 10% on catering), and routes marketplace orders into the same kitchen tablet through Otter. It is live at Naya Grill in Florida and now onboarding Atlanta operators.

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Every Atlanta food district

Midtown. Buckhead. Old Fourth Ward. Buford Highway.

From Midtown tower lunches to BeltLine walk-ups in Old Fourth Ward, Decatur square regulars, West End vegan soul food, and the strip-mall pho and taqueria institutions along Buford Highway — Zay-OS is set up to rank your restaurant in the district diners actually search.

Midtown
Buckhead
Old Fourth Ward
Downtown
West Midtown
West End
East Atlanta
Little Five Points
Inman Park
Kirkwood
Grant Park
Decatur
Buford Highway
Chamblee
Doraville
Clarkston

Plus every Fulton, DeKalb, Gwinnett, and Cobb county community in the full metro Atlanta service area.

Why Atlanta

The most delivery-dependent food city in the South — and the apps know it.

Atlanta orders in. The sprawl, the Connector at rush hour, the tower apartments stacked over Midtown and Buckhead — nobody drives across town at 7pm for takeout, so the delivery apps became the default dinner channel in a way few American cities match. That dependence is exactly what the marketplaces monetize. Wing culture is the clearest case: lemon pepper wings are a citywide institution built on thousands of small, fast, late-night tickets, the precise math a 25-30% take punishes worst. Soul food runs the other direction — big family tickets from West End, Cascade, and the historic kitchens around the Old Fourth Ward that travel well and reorder on a weekly rhythm — and every one of those orders routed through DoorDash instead of a branded site is money left on the table.

Then there is Buford Highway, the reason Zay-OS wants this city. The corridor running northeast through Chamblee and Doraville is miles of family-run Korean barbecue houses, Vietnamese pho counters, Chinese dim sum halls, taquerias, and Central American bakeries in unglamorous strip malls — most of them first-generation operators cooking some of the best food in the Southeast on the thinnest margins in the metro. These kitchens live and die on delivery volume, and the marketplace commission model quietly taxes the operators least equipped to fight it. Out east, Clarkston — often called the most diverse square mile in America — adds a layer of refugee- and immigrant-owned kitchens and halal counters serving a community that orders from people it trusts. Ethiopian and Eritrean kitchens cluster around Clarkston and along Buford Highway too, injera-anchored menus that box beautifully for delivery.

What every one of these operators has in common is that the marketplaces own their customer relationship and tax every order. A typical independent loses $48,000 or more per location per year to third-party commission — for a high-volume Midtown wing spot or a Buford Highway institution it is far more. Zay-OS flips it: your regulars order direct on your own branded site at zero commission, while DoorDash, Uber Eats, and Grubhub keep bringing first-time diners and route straight into the same kitchen tablet via Otter. You keep the reach and stop paying rent on the customers you already earned.

The proof restaurant — the exact playbook Atlanta gets

Naya Grill — live in Florida, proving it works.

Zay-OS is not live in Atlanta yet — the city is onboarding now. But the system is already running in production. Naya Grill is a Lebanese fast-casual brand on Zay-OS across two Florida locations. Direct orders flow through their branded site with zero commission. DoorDash, Uber Eats, and Grubhub orders ingest into the same kitchen tablet via Otter. One ticket flow, one menu source of truth, four channels covered. That is the identical setup a Midtown, West End, or Buford Highway operator runs on day one — and Atlanta's delivery-first ordering habits mean direct ordering ramps fast once the regulars have a site to reorder from.

2
live locations
0%
on direct orders
1
kitchen tablet
4
channels routed
Every Atlanta cuisine

Soul food. Lemon pepper wings. Ethiopian. Korean.

Atlanta's table runs from West End vegan soul food and Cascade Sunday dinners to Buford Highway pho and Korean barbecue, Clarkston halal counters, Ethiopian injera platters, and the wing spots feeding the city at midnight. Zay-OS schema ranks across all of them, and the branded site bends to your menu whether you are a decades-old soul food institution or a new BeltLine concept.

Soul food
Lemon pepper wings
Ethiopian + Eritrean
Korean BBQ
Vietnamese
Mexican taquerias
Halal + Middle Eastern
Caribbean + Jamaican
Chinese + dim sum
West African
Southern BBQ
Vegan soul food
Atlanta flat pricing

$499/month per location. No commission. Ever.

Operator is $499/month. Operator + Marketplace (Otter-ingested DoorDash, Uber Eats, Grubhub) is $599. Concierge is $699/month per location (up to 5 virtual brands per kitchen included). The diner pays a small flat service fee at checkout ($0.99 pickup, $2.99 delivery; 10% on catering) — the restaurant keeps 100% of food revenue, with zero commission on orders or tips.

Start now → Full pricing breakdown →
Atlanta operator questions

Asked by the Atlanta restaurants we are talking to.

Is Zay-OS live in Atlanta yet?
Not yet — Zay-OS is now onboarding Atlanta operators, not live in the city today. The only live restaurant on Zay-OS is Naya Grill, a Lebanese fast-casual brand running two locations in South Florida (Pompano Beach and West Palm Beach). Atlanta is the exact market we are opening next: the playbook Naya runs — a branded direct-ordering site with zero commission, plus DoorDash, Uber Eats, and Grubhub ingested into one kitchen tablet via Otter — is what a Midtown, Old Fourth Ward, or Buford Highway operator gets on day one.
How much are Atlanta restaurants losing to DoorDash and Uber Eats?
Third-party apps take 20-30% per order. A single Atlanta location doing 3,000 orders/month at a $28 average ticket pays roughly $21,000/month in marketplace commission at a 25% effective rate — over $250,000 a year off the top. Even a modest wing spot or taqueria pushing 650 orders a month through the apps loses $48,000+/year per location. And Atlanta skews delivery-heavy: sprawl, traffic, and a huge base of tower and apartment diners push order volume through the apps, which makes the commission math worse here than in most cities. Direct ordering on Zay-OS puts every one of those dollars back in the operator account.
Does Zay-OS serve Midtown, Buckhead, Old Fourth Ward, and Decatur?
Yes — the whole Atlanta core is a priority area. Midtown and Buckhead are dense with office towers and apartment high-rises where delivery is the default dinner, exactly where a fast branded reorder beats reopening a marketplace app. Old Fourth Ward and the BeltLine corridor skew younger and more repeat-driven, so the CRM and reorder messaging move the needle fastest there. Decatur, East Atlanta, and Kirkwood are neighborhood-loyal dining squares where regulars will happily order direct from a kitchen they love. Zay-OS is set up to rank your restaurant in the specific district diners search.
What about Buford Highway and the immigrant-owned kitchens along it?
Buford Highway is the reason we want Atlanta. The corridor from Midtown out through Chamblee and Doraville is miles of family-run Korean, Vietnamese, Chinese, Mexican, and Central American kitchens in strip malls — most of them first-generation operators running tight margins with no time to fight a marketplace dashboard. These are exactly the restaurants the 25-30% take hurts most, and exactly the ones that benefit most from owning their ordering channel. Zay-OS handles the site, the SEO schema, and the reorder CRM so the kitchen just cooks. We have dedicated operator guides for Mexican and Latin kitchens at /for/mexican and Chinese kitchens at /for/chinese.
I run a halal restaurant in Clarkston or on Buford Highway — is there a better-fit page?
Yes. Clarkston has been called the most diverse square mile in America, and its refugee- and immigrant-owned kitchens — alongside the halal operators scattered along Buford Highway, Memorial Drive, and North Druid Hills — are a core market for us. If you run a halal kitchen, start with our halal operator guide at /for/halal, which covers halal-specific discovery, Arabic-language schema, and how direct ordering works for a community-anchored restaurant. Zay-OS serves the full metro either way.
Do lemon pepper wing spots and soul food kitchens do enough volume for direct ordering to matter?
That is precisely where it matters most. Atlanta wing culture runs on thousands of small, fast, late-night tickets — the exact volume where a 25-30% marketplace fee compounds into six figures a year. Soul food travels well, feeds families in big tickets, and reorders on a weekly rhythm, which is ideal for a branded site plus reorder CRM. High order count is the argument for direct ordering, not against it: the more lemon pepper wet you push out the door through DoorDash, the more commission you are handing to the apps every single month.
What if I run multiple Atlanta locations or virtual brands?
Concierge ($699/month per location, up to 5 virtual brands per kitchen) is built for multi-location and multi-brand operators. A common Atlanta setup: one Concierge plan covering a West End flagship, a Decatur second location, and a ghost-kitchen wing (say a wing concept and a vegan soul food brand) run out of the same physical kitchen. One menu source of truth, one tablet per location, one dashboard.
Do I have to drop DoorDash and Uber Eats to switch?
No. Every operator we onboard keeps the marketplaces running for first-time-diner discovery — the conference crowds, the new-to-the-city transplants, the OTP customers ordering ITP for the first time. On Operator + Marketplace ($599/mo), Otter pulls every DoorDash, Uber Eats, and Grubhub order into the same kitchen tablet as your Zay-OS direct orders. Your regulars move to direct ordering and stay there; you keep marketplace reach without paying commission on the customers you already own.
Keep reading
Halal operators →
Built for Clarkston and Buford Hwy halal kitchens.
Mexican operators →
Built for Buford Highway taquerias.
Chinese operators →
Chamblee dim sum halls and takeout counters.
Also: how it works · integrations · pricing

Built for Atlanta. Onboarding now.

Run the free grader to see what your Midtown, Buckhead, Old Fourth Ward, Decatur, West End, or Buford Highway restaurant lost to the marketplaces last month — or jump straight to getting started.

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