◆ Richardson · Plano · Irving · Carrollton

DFW Arab restaurants are losing $48k+/year per location to delivery apps. Zay-OS is how Richardson, Plano, and Irving take it back.

Commission-free direct ordering on your own Dallas-Fort Worth Arab restaurant's branded site. Marketplaces (DoorDash, Uber Eats, Grubhub) keep running, ingested into the same kitchen tablet via Otter. $499/month flat. Built for the Lebanese, Syrian, Iraqi, Yemeni, Egyptian, and Khaleeji operators across the DFW Arab-American community.

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Every DFW Arab corridor

Richardson. Plano. Irving. Carrollton.

From Eastfield Mall and Belt Line in Richardson to Spring Creek and Coit in Plano, Mac Arthur Boulevard in Irving, and the growing Carrollton Iraqi corridor — Zay-OS is set up to rank the restaurant in the suburb diners actually search.

Richardson (Eastfield Mall corridor)
Plano (Spring Creek + Coit)
Irving (Mac Arthur Blvd)
Carrollton
Garland
Lewisville
Frisco
Allen
Addison
McKinney
Coppell
Far North Dallas

Plus every DFW metroplex city in the Richardson-Plano-Irving Arab restaurant footprint.

Why DFW matters

80,000+ Arab Americans across the fastest-growing metroplex in the country.

The DFW Arab restaurant scene is no longer just Richardson. The Eastfield Mall and Belt Line corridor in Richardson has been the historic center — the Lebanese fine-dining houses and Syrian bakeries that anchored the community in the 1990s and 2000s. But the last decade has added Plano (Spring Creek and Coit have become the center of Khaleeji café culture and the newer Levantine fast-casual wave), Irving (Mac Arthur Boulevard is dense with Egyptian and Lebanese operators), and Carrollton (a fast-growing Iraqi and Syrian footprint).

The DFW Arab-American population is roughly 80,000+ across the metroplex and growing — Lebanese, Syrian, Iraqi, Yemeni, Egyptian, Palestinian, Jordanian, and an accelerating Saudi and Khaleeji population pulled in by corporate relocations to Frisco, Allen, and Plano. The diner base orders frequently, orders in groups, and orders heaviest during Ramadan, Eid, and the long weekend gathering culture that defines the suburbs.

The Yemeni coffee shop and Khaleeji café wave is the most interesting development. These concepts — high-frequency, high-margin pour-over and specialty drinks — get destroyed by DoorDash commission. A $9 beverage with a 30% marketplace take is unsustainable. The whole reason these café concepts can scale in the US the way they have in Dubai or Jeddah is direct ordering with a CRM-driven repeat base. Zay-OS is the infrastructure for that.

The proof restaurant — what a DFW Naya Grill would unlock

Naya Grill — already live, already proving it.

Naya Grill is a Lebanese fast-casual brand running two locations on Zay-OS today. Direct orders flow through their branded site with zero commission. DoorDash, Uber Eats, and Grubhub orders ingest into the same kitchen tablet via Otter. One ticket flow, one menu source of truth, four channels covered. This is the exact playbook a Richardson Lebanese fast-casual or a Plano Khaleeji café would run on day one.

2
live locations
0%
on direct orders
1
kitchen tablet
4
channels routed
Every Arab cuisine in DFW

Lebanese. Syrian. Iraqi. Yemeni. Egyptian. Khaleeji.

DFW runs the broadest Arab cuisine range of any US metro — old Lebanese fine dining, Iraqi kebab houses, Egyptian fast-casual, Yemeni coffee, and the new Khaleeji café wave. Zay-OS schema ranks across all of it, and the branded site bends to your menu regardless of regional style.

Lebanese
Syrian
Iraqi
Yemeni
Egyptian
Palestinian
Jordanian
Saudi + Khaleeji
Halal Mediterranean
Halal grill
Shawarma + falafel
Arabic café
DFW flat pricing

$499/month per location. No commission. Ever.

Operator is $499/month. Operator + Marketplace (Otter-ingested DoorDash, Uber Eats, Grubhub) is $599. Concierge for up to 5 Richardson, Plano, Irving, Carrollton, or DFW metroplex locations + virtual brands is $699 flat. The diner pays a $2.99 per-order fee — the restaurant keeps 100% of food revenue.

Full pricing breakdown →
DFW operator questions

Asked by the Dallas-Fort Worth Arab restaurants we talk to.

Does Zay-OS serve Richardson, Plano, Irving, and Carrollton?
Yes. The DFW Arab restaurant scene spans four anchor cities — Richardson (the Eastfield Mall and Belt Line corridor that has been the historic center), Plano (Spring Creek and Coit, the newer Khaleeji and Levantine cluster), Irving (Mac Arthur Boulevard, heavy on Egyptian and Lebanese), and Carrollton (the growing Iraqi and Syrian footprint). All four are priority service areas, and the broader DFW metroplex is covered.
Is Zay-OS a good fit for DFW halal restaurants?
Yes. The DFW halal grocer ecosystem has exploded over the last five years — multiple halal grocers, butchers, and certifiers concentrated across Richardson, Plano, and Irving supply the restaurants. The branded ordering site lets operators surface halal sourcing, Zabihah notes, and ingredient details directly to the diner — without DoorDash flattening that into a generic Middle Eastern tag. The CRM matters in a community where families order weekly and where the Khaleeji café culture pushes high frequency.
How much are DFW Arab restaurants losing to DoorDash and Uber Eats?
A single Richardson or Plano halal restaurant doing 3,000 orders/month at a $35 average ticket pays roughly $26,250/month in marketplace commission (25-30% effective rate). That is $48,000+/year per location that direct ordering on Zay-OS would put back in the operator account. Higher-volume Lebanese and Syrian spots in Plano or Mac Arthur Boulevard Irving routinely lose $120,000+/year.
Does Zay-OS reach the broader DFW Arab-American community?
Yes. DFW is home to roughly 80,000+ Arab-American residents across Lebanese, Syrian, Iraqi, Yemeni, Egyptian, Palestinian, Jordanian, and a fast-growing Saudi and Khaleeji population. The footprint covers Richardson, Plano, Irving, Carrollton, Garland, Lewisville, Frisco, Allen, McKinney, Addison, Coppell, and Far North Dallas. Zay-OS service area covers the full metroplex.
Do you support Arabic-language search and discovery?
Yes. Schema and metadata include Arabic brand variants and Arabic cuisine descriptors so Arabic-language searches surface your restaurant. The visible site stays in English, but the discovery layer covers Arabic queries common across the DFW Arab diner base — particularly the Khaleeji population in Plano and Frisco that searches in Arabic more than the older Lebanese diaspora does.
I run a Richardson flagship plus a Plano or Frisco location — does Zay-OS scale?
Yes. Concierge ($699/month flat for up to 5 locations or brands) is built for multi-location Arab restaurant operators. A common DFW setup: one Concierge plan covering a Richardson Belt Line flagship, a Plano Coit second location, a Frisco third, and a Khaleeji café virtual brand run out of the Richardson kitchen. One menu source of truth, one tablet per location, one bill.
Do I have to drop DoorDash and Uber Eats to switch?
No. Every DFW operator we onboard keeps the marketplaces running for first-time-diner discovery. On Operator + Marketplace ($599/mo), Otter pulls every DoorDash, Uber Eats, and Grubhub order into the same kitchen tablet as your Zay-OS direct orders. The play is to steer the regular Lebanese, Syrian, Iraqi, Egyptian, and Khaleeji repeat base — the families that already know your name — to direct ordering over time.
What about the new Yemeni and Khaleeji café wave — does this fit them?
Yes — perfectly. The Yemeni coffee shops and Khaleeji cafés popping up across Plano, Richardson, and Frisco run high-frequency, high-margin beverage orders that get destroyed by marketplace fees. A $9 pour-over with a $2.70 DoorDash commission is unsustainable. A branded Zay-OS site with one-tap reorder via the CRM is the entire reason these café concepts can scale in the US the way they have in the Gulf.
Keep reading
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Full pricing →
Operator, Marketplace, Concierge.
Also: how it works · integrations · pricing

Built for DFW. Onboarding now.

Run the free grader to see what your Richardson, Plano, Irving, or Carrollton Arab restaurant lost to the marketplaces last month — or jump straight to getting started.

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