Toast
Deep, native API. Direct ordering platforms typically integrate via the Toast API directly. Otter integration covers menu push, order push, modifier sync, item availability.
Bidirectional. Menu changes flow Toast → online ordering; orders flow online ordering → Toast as if they were rung in-store.
Modifier mismatch is the #1 gotcha — Toast modifier IDs do not always map cleanly to a marketplace's modifier model. Otter handles this with a translation layer; direct-only integrations sometimes do not.
Toast POS terminal next to a kitchen tablet showing direct + marketplace orders unified via Otter