◆ Online ordering for pizzerias

Pizza is a 25% margin business. 30% commission turns every pie into a loss.

Zay-OS is commission-free direct ordering for pizzerias and slice shops. Half-and-half UX, topping modifiers at scale, slice-by-slice inventory, delivery-zone control, late-night scheduling, school + sports-team catering. $499/month flat. Live at Naya Grill today.

Quick answer

Zay-OS is commission-free online ordering built for pizzerias. It handles half-and-half pizza UX, 60+ topping modifiers, slice-by-slice inventory for slice shops, hard geographic delivery zones, late-night Friday scheduling, and sports-team catering. $499/month flat replaces the 30% marketplace commission that wipes out pizza\'s 25% margin.

Pizza-shop specific

What a pizzeria actually needs from an ordering platform.

Half-and-half UX without 12 clicks

Diners pick a left side and a right side, each with its own toppings, in a single flow. The kitchen ticket prints two clear halves — no decoding "1/2 sausage 1/2 mushroom only on the left half" notes during a Friday rush.

Topping modifiers that scale to 60+ options

Pizzerias carry the heaviest modifier menu of any restaurant type. Zay-OS organizes toppings by category (meats, veggies, cheeses, sauces, finishing oils), enforces per-size add-on pricing, and never lets the diner break a build that the kitchen cannot execute.

Slice-by-slice ordering

Slice shops can sell individual slices online with per-style inventory (cheese, pepperoni, Sicilian, white). When the last slice of a tray sells, the option grays out automatically — no more apologizing at pickup.

Delivery-zone control

Pizzerias are the only restaurant type with hard geographic delivery boundaries (you cannot deliver a hot pizza 40 minutes away). Draw the zone, set per-zone minimums and fees, auto-reject orders outside it.

Late-night cutoff scheduling

Friday and Saturday 10pm-1am is when pizzerias make the week. Schedule different menus, fees, and zones for the late-night window — bar-crowd combos, smaller delivery radius, surge handling staff.

School + sports-team catering builder

Pre-order 20 pies for the soccer team. Batched prep time, half-deposit on order, balance on pickup. The repeat customer flag means the coach can reorder the same 20 pies next Saturday in two taps.

Marketplace ingest via Otter

Slice, DoorDash, Uber Eats, Grubhub all flow into the same kitchen tablet as your direct orders. One ticket queue. One menu source of truth. No staff retraining when you turn a marketplace on or off.

Built-for pizzerias with thin margins

Pizza shop food cost runs 28-32%, labor 30%, rent 8-10% — that leaves 25% before marketplace fees. $499/month flat replaces the 30% commission that was eating the entire margin.

Reorder-the-usual one-tap

Most pizza customers order the same pie 80% of the time. CRM stores the last order and surfaces "reorder your usual" — turns a 6-minute checkout into a 2-tap repeat.

Print to the existing kitchen printer

Tickets route to the make-line printer you already have. The pizzaiolo never opens an app. The expo never checks a tablet. Order in, ticket out, pie on the screen.

The pizza-shop economic reality

Why pizzerias got squeezed first — and why direct ordering matters most here.

Pizzerias are the only restaurant type whose customers were trained to order online before the smartphone existed. Domino\'s ran Pizza Tracker ads in 2008. Pizza Hut had online ordering in 2007. By 2015, the average diner expected a pizza shop to let them order from a phone screen. Independents who could not build their own ordering tech defaulted to the big marketplaces — and the marketplaces collected 70% of an indie pizzeria\'s digital volume by 2020.

The math broke at the same time. Pizza food cost ran 28-32%. Labor 30%. Rent and utilities 8-10%. That left a 25% gross margin on a good week. A 30% effective DoorDash commission on the order then put the pie into a loss. Operators who looked at the P&L closely realized they were paying to deliver pizza — every marketplace order was a $4 net loss after commission, refunds, packaging, and the upcharged-then-discounted menu price the diner saw on the app.

Direct ordering does not magically fix the food-cost line. What it does fix is the commission line. A pizzeria doing 2,500 orders/month at $32 average ticket pays roughly $24,000/month in 30% marketplace commission. Zay-OS is $499/month flat for the same volume. The difference — about $23,500/month — is the entire dining-room renovation, two new make-line cooks, or the down payment on a second location. That is the actual leverage of commission-free direct ordering on a pizzeria P&L.

Imagine your pizzeria running on Zay-OS

Naya Grill — already live. Your pie shop next.

Naya Grill is a Lebanese fast-casual brand running two FL locations on Zay-OS. Same setup works for a pizzeria: branded site for direct orders (zero commission), marketplaces ingested into the same kitchen printer via Otter, one menu, one ticket flow. The make-line never has to learn a new app — orders print on the printer they already use.

2
FL locations
0%
on direct orders
1
make-line printer
4
channels routed
Pizzeria flat pricing

$499/month per location. No per-pie commission. Ever.

Operator is $499/month. Operator + Marketplace (Otter-ingested DoorDash, Uber Eats, Grubhub, Slice) is $599. Concierge for up to 5 locations or virtual brands is $699 flat. The diner pays a $2.99 per-order fee — the pizzeria keeps 100% of food revenue.

Full pricing breakdown →
Pizzeria operator questions

Asked by pizza-shop owners we have talked to.

Why are pizzerias hit harder by delivery commissions than other restaurants?
Pizzerias trained the entire country to expect online ordering — Domino's and Pizza Hut ran pizza-ordering-online ads through the 1990s, then Slice and the big marketplaces inherited the demand from independent shops. Today 60-70% of orders at an average independent pizzeria flow through a third party. Pizza margins are 25% before commission. Pay DoorDash 30% on top and the pie loses money. No other restaurant type carries that exact margin-vs-commission collision.
How does the half-and-half pizza ordering work on Zay-OS?
The pie builder gives the diner two halves explicitly. Each half has its own toppings panel. The kitchen ticket prints "PIZZA — 18in — LEFT: pepperoni, sausage / RIGHT: mushroom, onion" in two lines, in the order the make-line builds. No more deciphering customer-typed notes that say "1/2 only mushroom no sausage on the left side please."
Can Zay-OS handle a slice shop selling individual slices?
Yes. Each tray is its own inventory pool (cheese, pepperoni, white, Sicilian, grandma, vegan). Diners order slices individually with per-style live inventory. When the last slice of a tray sells the option grays out. When a new tray comes out you tap it back into inventory from the kitchen tablet.
How is Zay-OS different from Slice for pizzerias?
Slice is a pizza-vertical marketplace — they own the customer relationship and take a percentage. Zay-OS is your own branded direct ordering site — you own the customer and the data, and Slice (if you keep it on) ingests into the same kitchen tablet via Otter. Different model entirely. See the full comparison at /compare/slice.
Does the delivery-zone feature actually prevent out-of-range orders?
Yes. The diner enters the delivery address before they can finish checkout. If the address falls outside your drawn polygon, the system blocks the order with a "we do not deliver to your area — try pickup or order from our other location" message. No staff has to call back to cancel.
What about the Friday/Saturday late-night surge?
Schedule a different menu, different fees, and a smaller delivery zone for the 10pm-2am window. Many pizzerias shrink the delivery radius after 10pm because the late-night driver is solo. The menu can also auto-drop slow-prep items (lasagna, baked ziti) that bog down the make-line during the bar rush.
Can I run sports-team and school catering pre-orders?
Yes. The catering builder accepts orders 1-14 days out, batches them into the prep schedule, and supports a half-deposit-now / balance-at-pickup payment split. Repeat coaches and team-parent contacts are flagged in the CRM so the same 20-pie order takes 30 seconds to repeat the next Saturday.
How much do pizzerias save by switching to Zay-OS?
An independent pizzeria doing 2,500 orders/month at a $32 average ticket pays roughly $24,000/month in marketplace commission at a 30% effective rate. Zay-OS is $499/month flat for Operator or $599 with full marketplace ingestion. The Naya Grill case shows what a kept margin looks like once the commission stops bleeding the P&L.

Built for pie shops. Onboarding for July 1.

Run the free grader to see what your pizzeria lost to the marketplaces last month — or jump straight to getting started.