◆ Naples online ordering · Now onboarding

Naples restaurants are losing $48k+/year per location to delivery apps. Zay-OS is how the Gulf Coast takes it back.

Commission-free direct ordering on your own Naples restaurant's branded site. DoorDash, Uber Eats, and Grubhub keep running, ingested into the same kitchen tablet via Otter. $499/month flat, no commission on orders or tips. Built for the Fifth Avenue South dining rooms, Third Street South institutions, Mercato kitchens, and Marco Island seafood houses carrying Southwest Florida.

Zay-OS gives Naples restaurants commission-free online ordering on their own branded website. Third-party apps like DoorDash and Uber Eats charge 20-30% per order, costing a typical independent $48,000 or more per location every year — and far more at Naples ticket sizes. Zay-OS charges a flat $499 to $699 per location per month with a small flat service fee paid by the diner ($0.99 pickup, $2.99 delivery; 10% on catering), and routes marketplace orders into the same kitchen tablet through Otter. It is a Florida company, live at Naya Grill two hours east across Alligator Alley, and now onboarding Naples operators.

Run the free grader → Get started →
Every Naples dining district

Fifth Avenue South. Third Street. Old Naples. Mercato.

From the white-tablecloth spine of Fifth Avenue South to the Third Street South courtyards, Mercato's late-night crowd in North Naples, and the condo-and-resort volume of Marco Island — Zay-OS is set up to rank your restaurant in the corridor diners actually search.

Fifth Avenue South
Third Street South
Old Naples
Mercato
Design District
Bayfront
Tin City
Crayton Cove
Park Shore
Vanderbilt Beach
Pelican Bay
North Naples
East Naples
Golden Gate
Marco Island
Bonita Springs

Plus Estero, Ave Maria, and every Collier and south Lee county community in the full Southwest Florida service area.

Why Naples

The highest tickets in Florida, riding in someone else's branded app.

Naples is a brand town. Fifth Avenue South and Third Street South are two of the most concentrated fine-dining strips in Florida — coastal Italian rooms, steakhouses, Gulf seafood and raw bars, French bistros with courtyard seating — and the operators there have spent years and real money building names that fill reservation books all season. Then the takeout order goes out through DoorDash: the marketplace's logo on the bag, the marketplace's app owning the customer, and 20-30% of a ticket that runs two or three times the national average skimmed off the top. Commission is a percentage — the better your restaurant, the more every single order costs you. A $60 average ticket at a 25% take hands the apps $15 per order, on food you cooked, for a customer who was already yours.

The seasonal economics make it sharper. From November through Easter the town swells with snowbirds and seasonal residents — affluent, loyal, and creatures of habit. These are the best reorder customers in the industry: the same families come back every winter, order from the same five restaurants, and will happily reorder from a branded site in one tap if you give them one. Instead, most Naples kitchens rent that relationship back from a marketplace at 25% a transaction, through the exact months that have to carry the whole year. Mercato's later-night crowd in North Naples, Park Shore and Pelican Bay's delivery-heavy condo towers, and Marco Island's vacation rentals ordering dinner in every night of season all run the same math: high ticket, high frequency, maximum commission bleed. A typical independent loses $48,000 or more per location per year to third-party commission — at Naples ticket sizes, the fine-dining rooms lose multiples of that.

Zay-OS is a Florida company, and Naples is a home-state market — the live proof runs two hours east across Alligator Alley. Naya Grill operates on Zay-OS today across two South Florida locations: direct orders flow through its own branded site at zero commission while DoorDash, Uber Eats, and Grubhub ingest into the same kitchen tablet via Otter. That identical setup is what a Fifth Avenue South dining room, an Old Naples institution, a Mercato kitchen, or a Bonita Springs strip-mall gem gets on day one: your regulars order direct on your own site and the CRM brings the seasonal base back to it every November, while the marketplaces keep bringing the first-time vacationers. You keep the reach and stop paying rent on the customers you already earned.

The proof restaurant — two hours across Alligator Alley

Naya Grill — live in Florida, proving it works.

Zay-OS is not live in Naples yet — the city is onboarding now. But the system is already running in production, in this state, a straight shot down I-75. Naya Grill is a Lebanese fast-casual brand on Zay-OS across two Florida locations, Pompano Beach and West Palm Beach. Direct orders flow through their branded site with zero commission. DoorDash, Uber Eats, and Grubhub orders ingest into the same kitchen tablet via Otter. One ticket flow, one menu source of truth, four channels covered. That is the identical setup a Fifth Avenue South, Old Naples, or Mercato operator runs on day one — and Naples' seasonal regulars mean direct ordering ramps fast once the snowbird base has a branded site to reorder from.

2
live locations
0%
on direct orders
1
kitchen tablet
4
channels routed
Every Naples cuisine

Fine dining. Gulf seafood. Coastal Italian. Steakhouses.

Naples' table runs from Fifth Avenue white-tablecloth rooms and Third Street raw bars to Mercato sushi counters, Tin City stone crab, Bonita Springs taquerias, and Golden Gate's Latin kitchens. Zay-OS schema ranks across all of them, and the branded site bends to your menu whether you are a decades-old Old Naples institution or a new Design District concept.

Fine dining
Gulf seafood + raw bars
Italian + coastal Italian
Steakhouses
French + wine bars
Sushi + Japanese
New American
Mediterranean
Stone crab houses
Farm-to-table
Breakfast + brunch
Latin + Caribbean
Naples flat pricing

$499/month per location. No commission. Ever.

Operator is $499/month. Operator + Marketplace (Otter-ingested DoorDash, Uber Eats, Grubhub) is $599. Concierge is $699/month per location (up to 5 virtual brands per kitchen included). The diner pays a small flat service fee at checkout ($0.99 pickup, $2.99 delivery; 10% on catering) — the restaurant keeps 100% of food revenue, with zero commission on orders or tips.

Start now → Full pricing breakdown →
Naples operator questions

Asked by the Naples restaurants we are talking to.

Is Zay-OS live in Naples yet?
Not yet — Zay-OS is now onboarding Naples operators, not live in the city today. The only live restaurant on Zay-OS is Naya Grill, a Lebanese fast-casual brand running two locations in South Florida (Pompano Beach and West Palm Beach) — about two hours from Naples straight across Alligator Alley. Zay-OS is a Florida company, and Naples is the exact market we are opening next: the playbook Naya runs — a branded direct-ordering site with zero commission, plus DoorDash, Uber Eats, and Grubhub ingested into one kitchen tablet via Otter — is what a Fifth Avenue South, Old Naples, or Mercato operator gets on day one.
How much are Naples restaurants losing to DoorDash and Uber Eats?
Third-party apps take 20-30% per order. Even a modest independent doing 700 marketplace orders/month at a $24-28 average ticket loses $48,000+/year per location at a 25% effective rate. Naples runs well above that math: tickets here are among the highest in Florida. A Fifth Avenue South kitchen doing 1,200 takeout orders/month at a $60 average ticket pays roughly $18,000/month in marketplace commission — over $215,000 a year off the top. The higher your ticket, the more each order bleeds. Direct ordering on Zay-OS puts every one of those dollars back in the operator account.
Does Zay-OS serve Fifth Avenue South, Third Street South, Old Naples, and Mercato?
Yes — the whole Naples dining core is a priority area. Fifth Avenue South and Third Street South are the fine-dining spines of the city, where brand is the product and a marketplace app strips it away. Old Naples skews walkable, loyal, and repeat-driven. Mercato in North Naples runs the newer, later-night crowd where a fast branded reorder beats reopening a delivery app. Zay-OS is set up to rank your restaurant in the specific corridor diners actually search.
What about Marco Island, Bonita Springs, and Estero?
Yes. The full Southwest Florida service area is in scope — Marco Island resort-and-condo volume, the Bonita Springs and Estero corridor up US-41, and everything between. Marco Island in particular is a captive high-ticket takeout market: vacation rentals and condos ordering dinner in every night of season, exactly the volume where a 25-30% marketplace take compounds fastest. A branded direct site keeps that money on the island.
Does online ordering even fit a fine-dining restaurant?
It fits Naples fine dining better than almost anywhere. White-tablecloth operators here already run serious takeout and curbside programs — season demand forces it — but doing it through DoorDash means your $200 dinner-for-two rides in someone else's branded app, at a 25-30% take, with the customer relationship owned by the marketplace. A Zay-OS branded site keeps the experience yours end to end: your name, your photography, your wine add-ons, zero commission. We built a dedicated guide for this at /for/fine-dining.
Naples is seasonal — does flat pricing make sense here?
Seasonality is the strongest argument for flat pricing. Commission pricing punishes your best months hardest: the busier your season, the bigger the marketplace's cut of it. Zay-OS is a flat $499-699/month per location no matter the volume, so the November-to-Easter surge is entirely yours — every incremental season order comes in at zero commission. And the snowbird base is a reorder machine: the same diners return every winter, and the CRM brings them back to your branded site the week they land instead of back to a delivery app.
What if I run multiple locations or virtual brands across Naples, Marco Island, and Bonita?
Concierge ($699/month per location, up to 5 virtual brands per kitchen) is built for multi-location and multi-brand operators. A common Southwest Florida setup: one Concierge plan covering a Fifth Avenue South flagship, a Mercato second location, and a ghost-kitchen wing (say a seafood-bowl concept and a catering brand) run out of the same physical kitchen. One menu source of truth, one tablet per location, one dashboard.
Do I have to drop DoorDash and Uber Eats to switch?
No. Every operator we onboard keeps the marketplaces running for first-time-diner discovery — the vacationers, the new seasonal arrivals, the Marco Island renters ordering for the first time. On Operator + Marketplace ($599/mo), Otter pulls every DoorDash, Uber Eats, and Grubhub order into the same kitchen tablet as your Zay-OS direct orders. Your regulars move to direct ordering and stay there; you keep marketplace reach without paying commission on the customers you already own.
Keep reading
Fine-dining operators →
Branded takeout for white-tablecloth rooms.
Florida online ordering →
The statewide picture, from a Florida company.
Catering operators →
Built for Naples' event-heavy season.
Also: how it works · integrations · pricing

Built in Florida. Onboarding Naples now.

Run the free grader to see what your Fifth Avenue South, Third Street South, Old Naples, Mercato, Marco Island, or Bonita Springs restaurant lost to the marketplaces last month — or jump straight to getting started.

Run the free grader → Get started