Paterson's Little Ramallah is losing $48k+/year (modeled at 3,000 orders a month) per restaurant to delivery apps. Zay-OS is how South Main takes it back.

South Paterson — the South Main Street corridor running between Crooks Avenue and Getty Avenue — anchors the largest Palestinian-American community in the US Northeast. The neighborhood is so closely identified with the city of Ramallah that New Jersey designated a stretch of NJ-13 the Arab-American Heritage state route in recognition.

Roughly 30,000+ Palestinian-American residents live in the Paterson-Clifton-Passaic corridor, alongside large Jordanian, Lebanese, Syrian, Yemeni, and Egyptian populations. The diner base orders weekly and orders heaviest around Ramadan, Eid, and the long Christmas/New Year stretch when families travel in and the dinner table doubles in size. Every one of those orders that goes through DoorDash costs the operator 25-30%.

Paterson is also one of the most established halal supply-chain hubs in the Northeast — multiple halal certification authorities are based in the city, and the butchers and bakeries on South Main supply restaurants up and down the corridor. That tight ecosystem means a Zay-OS branded ordering site is more credible to the local diner than a marketplace listing: the site can surface the halal source, the family lineage, the Ramadan iftar schedule, in a way DoorDash never will.