Anaheim's Little Arabia is losing $48k+/year (modeled at 3,000 orders a month) per restaurant to delivery apps. Zay-OS is how Brookhurst takes it back.

Brookhurst Street between Ball Road and La Palma Avenue was officially designated Little Arabia by the City of Anaheim in 2022 — the first such recognition for an Arab-American neighborhood in the United States. The corridor packs more Arab-owned restaurants, halal butchers, Arabic groceries, and patisseries into a single mile than anywhere else west of Dearborn.

Orange County is home to roughly 250,000 Arab Americans — Lebanese, Palestinian, Syrian, Egyptian, Yemeni, Jordanian, and Iraqi communities concentrated through Anaheim, Garden Grove, Fullerton, Stanton, and Buena Park. The diner base orders weekly, orders for the family, and orders heaviest during Ramadan, Eid, Easter, and Christmas. Every one of those orders that goes through DoorDash costs the operator 25-30%.

The Yemeni coffee shop wave that started in Dearborn has hit Brookhurst hard — and those operators are exactly the profile that wins on direct ordering: tight margins, loyal repeat base, no patience for marketplace fees. The Egyptian patisseries on the La Palma end of the corridor — selling kunafa, basbousa, and konafa for Eid orders booked weeks in advance — are even better fits, because scheduled-pickup orders on a branded site convert at far higher rates than marketplace impulse buys.