◆ Las Vegas online ordering · Now onboarding

Las Vegas restaurants are losing $48k+/year per location to delivery apps. Zay-OS is how the city off the Strip takes it back.

Commission-free direct ordering on your own Las Vegas restaurant's branded site. DoorDash, Uber Eats, and Grubhub keep running, ingested into the same kitchen tablet via Otter. $499/month flat, no commission on orders or tips. Built for the Spring Mountain Road noodle houses, Fremont East kitchens, Summerlin neighborhood spots, and 24-hour counters feeding the valley.

Zay-OS gives Las Vegas restaurants commission-free online ordering on their own branded website. Third-party apps like DoorDash and Uber Eats charge 20-30% per order, costing a typical independent $48,000 or more per location every year. Zay-OS charges a flat $499 to $699 per location per month with a small flat service fee paid by the diner ($0.99 pickup, $2.99 delivery; 10% on catering), and routes marketplace orders into the same kitchen tablet through Otter. It is live at Naya Grill in Florida and now onboarding Las Vegas operators.

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Every Las Vegas food district

Chinatown. Arts District. Fremont East. Summerlin.

From the Spring Mountain Road noodle houses and the Arts District locals scene to Fremont East late nights, Summerlin family dinners, and Henderson's Green Valley regulars — Zay-OS is set up to rank your restaurant in the district diners actually search.

Chinatown
Arts District
Downtown
Fremont East
Summerlin
Henderson
Green Valley
Spring Valley
Paradise
Enterprise
Southern Highlands
Centennial Hills
North Las Vegas
Silverado Ranch
Mountain's Edge
Boulder City

Plus every Clark County community across the full Las Vegas valley service area.

Why Las Vegas

The best food in the city is off the Strip — and the apps are taxing it.

The world thinks Las Vegas dining means celebrity-chef rooms inside casinos. Locals know the real food city lives in the Strip's shadow. Chinatown on Spring Mountain Road is the proof: three miles that many call the best concentration of Asian food in the United States — Sichuan kitchens, hand-pulled noodle shops, izakayas, Korean BBQ, dim sum, hot pot, and ramen counters open past 2am, almost all of it independent. These are high-frequency, small-ticket kitchens, the precise math the marketplaces punish worst: a $14 bowl of noodles paying a 28% take is a broken model, and it repeats thousands of times a month down a single road.

Las Vegas is also a 24-hour town in a way no other American city is. Hundreds of thousands of hospitality workers come off casino floors, hotel desks, kitchens, and bar shifts at midnight, 2am, and 4am — and they order from the same handful of kitchens every week. That graveyard-shift volume is the most loyal repeat base in the country, and right now the apps tax every order of it. The Arts District and Fremont East carry the downtown locals scene, walkable and fiercely independent; Summerlin, Henderson, and Green Valley run on neighborhood regulars and family reorders; and the valley's Hawaiian and Filipino communities — big enough that Vegas gets called the ninth island — keep their own kitchens busy across Spring Valley and the southwest.

What every one of these operators has in common is that the marketplaces own their customer relationship and tax every order. A typical independent loses $48,000 or more per location per year to third-party commission — for a busy Chinatown or 24-hour kitchen it is far more. Zay-OS flips it: your regulars order direct on your own branded site at zero commission, while DoorDash, Uber Eats, and Grubhub keep bringing the tourists and first-time diners and route straight into the same kitchen tablet via Otter. You keep the reach and stop paying rent on the customers you already earned.

The proof restaurant — the exact playbook Las Vegas gets

Naya Grill — live in Florida, proving it works.

Zay-OS is not live in Las Vegas yet — the city is onboarding now. But the system is already running in production. Naya Grill is a Lebanese fast-casual brand on Zay-OS across two Florida locations. Direct orders flow through their branded site with zero commission. DoorDash, Uber Eats, and Grubhub orders ingest into the same kitchen tablet via Otter. One ticket flow, one menu source of truth, four channels covered. That is the identical setup a Chinatown, Summerlin, or Fremont East operator runs on day one — and a shift-work city where the same regulars reorder every week is exactly where direct ordering ramps fastest.

2
live locations
0%
on direct orders
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kitchen tablet
4
channels routed
Every Las Vegas cuisine

Sichuan. Ramen. KBBQ. Taquerias. 24-hour counters.

The valley's table runs from Spring Mountain Road noodle houses and izakayas to eastside taquerias, ninth-island Hawaiian plates, Fremont East kitchens, and the 24-hour diners feeding the graveyard shift. Zay-OS schema ranks across all of them, and the branded site bends to your menu whether you are a Chinatown institution or a new Arts District concept.

Sichuan + regional Chinese
Japanese ramen + izakaya
Korean BBQ
Thai
Vietnamese pho
Dim sum + hot pot
Mexican taquerias
Hawaiian + Filipino
24-hour diners
Pizza + late-night slices
Middle Eastern + halal
Steak + American
Las Vegas flat pricing

$499/month per location. No commission. Ever.

Operator is $499/month. Operator + Marketplace (Otter-ingested DoorDash, Uber Eats, Grubhub) is $599. Concierge is $699/month per location (up to 5 virtual brands per kitchen included). The diner pays a small flat service fee at checkout ($0.99 pickup, $2.99 delivery; 10% on catering) — the restaurant keeps 100% of food revenue, with zero commission on orders or tips.

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Las Vegas operator questions

Asked by the Las Vegas restaurants we are talking to.

Is Zay-OS live in Las Vegas yet?
Not yet — Zay-OS is now onboarding Las Vegas operators, not live in the city today. The only live restaurant on Zay-OS is Naya Grill, a Lebanese fast-casual brand running two locations in South Florida (Pompano Beach and West Palm Beach). Las Vegas is the exact market we are opening next: the playbook Naya runs — a branded direct-ordering site with zero commission, plus DoorDash, Uber Eats, and Grubhub ingested into one kitchen tablet via Otter — is what a Chinatown, Summerlin, or Fremont East operator gets on day one.
How much are Las Vegas restaurants losing to DoorDash and Uber Eats?
Third-party apps take 20-30% per order. A single Las Vegas location doing 3,000 orders/month at a $28 average ticket pays roughly $21,000/month in marketplace commission at a 25% effective rate — over $250,000 a year off the top. Even a modest pho shop or taqueria pushing 650 orders a month through the apps loses $48,000+/year per location. High-volume Chinatown and 24-hour kitchens doing 6,000+ orders/month bleed $150,000+/year. Direct ordering on Zay-OS puts every one of those dollars back in the operator account.
Does Zay-OS serve Chinatown on Spring Mountain Road?
Yes — Chinatown is the priority district in the valley. The three miles of Spring Mountain Road hold what many call the best concentration of Asian food in the United States: Sichuan, hand-pulled noodles, izakaya, Korean BBQ, dim sum, hot pot, and late-night ramen, almost all of it independent. These are exactly the high-frequency, tight-margin kitchens the marketplaces hurt most. We have a dedicated Chinese restaurant operator guide at /for/chinese, and Zay-OS schema is built to rank your restaurant for the searches Chinatown diners actually run.
My kitchen runs late-night or 24 hours — does direct ordering work at 3am?
That is where it works best. Las Vegas is a shift-work town: hundreds of thousands of hospitality workers come off casino floors, hotel desks, and bar shifts at midnight, 2am, and 4am, and they order from the same handful of kitchens every week. A branded direct-ordering site never closes, never surge-prices you off the top of a marketplace feed, and lets a regular reorder their usual in one tap on the drive home. Late-night volume is repeat volume — the single best case for owning the ordering relationship instead of renting it from an app.
What about Summerlin, Henderson, and Green Valley?
Yes — the suburbs are core service area, not an afterthought. Summerlin, Henderson, and Green Valley run on neighborhood regulars: families ordering from the same spots every week, which is the highest-value repeat base in the valley. A marketplace takes its 25-30% on every one of those orders forever; a branded site with reorder CRM converts them into direct customers you keep. Zay-OS is set up to rank your restaurant in the specific suburb diners search, not just "Las Vegas".
I am in the Arts District or Fremont East — is direct ordering worth it downtown?
Downtown is one of the strongest fits in the city. The Arts District and Fremont East are the locals scene — walkable, younger, and fiercely loyal to independents, the crowd that deliberately eats off the Strip. Those diners reorder from a branded site in one tap and follow the restaurants they love, so the CRM and reorder messaging move the needle fastest there. The casino restaurants on the Strip have corporate ordering infrastructure; the independents around them deserve the same direct channel without the corporate overhead.
What if I run multiple Las Vegas locations or virtual brands?
Concierge ($699/month per location, up to 5 virtual brands per kitchen) is built for multi-location and multi-brand operators. A common Las Vegas setup: one Concierge plan covering a Chinatown flagship, a Henderson second location, and a ghost-kitchen wing (say a late-night wing brand and a poke concept) run out of the same physical kitchen. One menu source of truth, one tablet per location, one dashboard.
Do I have to drop DoorDash and Uber Eats to switch?
No. Every operator we onboard keeps the marketplaces running for first-time-diner discovery — the tourists, the conventioneers, the visitors ordering to their hotel room for the first time. On Operator + Marketplace ($599/mo), Otter pulls every DoorDash, Uber Eats, and Grubhub order into the same kitchen tablet as your Zay-OS direct orders. Your regulars move to direct ordering and stay there; you keep marketplace reach without paying commission on the customers you already own.
Keep reading
Chinese restaurant operators →
Built for the Spring Mountain Road kitchens.
Ghost kitchens + virtual brands →
Run up to 5 brands from one Vegas kitchen.
Los Angeles ordering →
The same playbook, four hours down I-15.
Also: how it works · integrations · pricing

Built for Las Vegas. Onboarding now.

Run the free grader to see what your Chinatown, Arts District, Fremont East, Summerlin, or Henderson restaurant lost to the marketplaces last month — or jump straight to getting started.

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