◆ Tampa online ordering

Tampa restaurants are losing $45k+/year per location to delivery apps. Take it back.

Commission-free direct ordering on your own Tampa restaurant's branded site. From Ybor City Cuban counters to Hyde Park dinner spots to Seminole Heights breweries — marketplaces keep running, ingested into the same kitchen tablet via Otter. $499/month flat.

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Every Tampa neighborhood

Ybor City. Hyde Park. Channelside. Seminole Heights.

From the historic Cuban-Italian sandwich shops of Ybor to the Bayshore dinner crowd to the Seminole Heights brewery corridor — Zay-OS is set up to rank your restaurant in the Tampa neighborhood diners actually search.

Ybor City
Hyde Park
Channelside
Downtown Tampa
Westshore
Seminole Heights
SoHo
Carrollwood
Davis Islands
Tampa Heights
Palma Ceia
Bayshore

Plus St. Petersburg, Clearwater, Brandon, Riverview, Largo, Pinellas Park, and every Tampa Bay metro.

Why Tampa specifically

Tampa's restaurant scene is structurally bad at paying commission.

Tampa Bay carries a 3.2M-person metro with two very different restaurant economies stacked on top of each other. Ybor City and West Tampa hold the historic Cuban-Spanish-Italian heritage corridor — counter-service operations doing lunch volume on $11-$14 average tickets where 28% marketplace commission is the difference between profit and closing. Across the river, Hyde Park, Bayshore, SoHo, and Westshore run the modern fine-casual scene at $28-$45 tickets where a single $80 Uber Eats order quietly leaks $24 in commission.

Then there is the brewery-and-sports-bar layer. Seminole Heights, Channelside, and SoHo are some of the densest craft brewery + restaurant blocks in Florida, and Channelside is steps from Amalie Arena. Game-day spikes and brewery flights produce uneven, peaky volume that the marketplaces tax just as hard as a steady dinner shift. Direct ordering on a branded site lets Tampa operators capture the regular brewery + game-day base without paying DoorDash 28% on every reorder.

And the metro keeps growing. Riverview, Brandon, Plant City, Wesley Chapel — the eastern Hillsborough sprawl is producing new neighborhoods and new restaurants faster than the marketplaces can saturate them. Operators who launch direct ordering early own their customer list before the apps train those diners to open DoorDash by default.

Imagine your Tampa Naya Grill

The same playbook. Tuned for Tampa Bay.

Naya Grill is the proof. Two South Florida Lebanese fast-casual locations running Zay-OS today — direct orders flow through the branded site with zero commission, while DoorDash, Uber Eats, and Grubhub orders ingest into the same kitchen tablet via Otter. The exact same kit fits a Ybor Cuban counter, a Hyde Park gastropub, a Seminole Heights brewery kitchen, or a Westshore fast-casual: one ticket flow, one menu source of truth, four channels covered.

2
live FL locations
0%
on direct orders
1
kitchen tablet
4
channels routed
Every Tampa cuisine

From Cuban sandwiches to brewery wings to sushi.

Tampa Bay is wider than its Cuban-sandwich reputation. Zay-OS schema and discovery setup ranks across the full cuisine spectrum, and the branded direct-ordering site bends to your brand regardless of style.

Cuban
Italian
Spanish
American
BBQ
Mexican
Vietnamese
Mediterranean
Greek
Sushi
Pizza
Caribbean
Tampa flat pricing

$499/month per location. No commission. Ever.

Operator is $499/month. Operator + Marketplace (Otter-ingested DoorDash, Uber Eats, Grubhub) is $599. Concierge for up to 5 Tampa locations or virtual brands is $699 flat. The diner pays a $2.99 per-order fee — the restaurant keeps 100% of food revenue.

Full pricing breakdown →
Tampa operator questions

Asked by Tampa Bay restaurants.

Is Zay-OS actually live in the Tampa Bay area today?
Zay-OS is live on the Florida east coast at Naya Grill in Pompano Beach and West Palm Beach. Tampa Bay onboarding opens July 1 — operators in Ybor, Hyde Park, Channelside, Westshore, St. Pete, Clearwater, and Brandon can lock pricing and the branded site build now and go live as the Tampa cohort launches.
How much are Tampa restaurants losing to DoorDash and Uber Eats?
A single Tampa location doing 3,000 orders/month at a $32 average ticket pays roughly $24,000/month in marketplace commission (25-30% effective rate). That is about $45,000/year per location that direct ordering on Zay-OS would put back in the operator account. A busy Hyde Park or SoHo spot at 6,000 orders/month is losing well over $110,000/year.
Does Zay-OS rank for Cuban sandwich shops and Ybor City restaurants?
Yes. Tampa has the original Cuban sandwich claim, and Ybor City is the historic Cuban-Italian district where most of those operators still are. Our schema and content treats Cuban, Italian, and Spanish cuisine as first-class Tampa categories, and the branded direct-ordering site is tuned to handle the high-repeat lunch traffic Cuban counters live on — one tap reorder, no DoorDash markup.
What about Hyde Park, Westshore, and the higher-end dining scene?
Hyde Park Village, Bayshore, and Westshore have the densest higher-ticket dining in Tampa. The branded direct-ordering site supports curbside pickup, scheduled orders, and large-party group ordering — all the patterns these neighborhoods actually use. CRM and re-marketing pull the repeat-customer base back to direct ordering instead of paying Uber Eats commission on every reorder.
Does it work for breweries and sports bars (Seminole Heights, Channelside)?
Yes. Seminole Heights is one of the densest brewery + restaurant corridors in Florida, and Channelside and SoHo are heavy sports-bar territory. The kitchen tablet handles spike-hour throughput from game days and brewery flights, and Otter routes DoorDash, Uber Eats, and Grubhub orders into the same tablet so your line cooks see one queue.
How far into the Tampa Bay metro does Zay-OS reach?
Full Tampa-St. Petersburg-Clearwater MSA. That includes St. Petersburg, Clearwater, Brandon, Riverview, Largo, Pinellas Park, Town N’ Country, Plant City, and every Hillsborough and Pinellas community in between. One operator pricing plan covers any Tampa-metro location.
Do I have to drop DoorDash and Uber Eats to switch?
No. Every Tampa operator we onboard keeps the marketplaces running for discovery. On Operator + Marketplace ($599/mo), Otter pulls every DoorDash, Uber Eats, and Grubhub order into the same kitchen tablet as your Zay-OS direct orders. You steer repeat customers to direct ordering over time without losing first-time diner reach.
What if I run multiple Tampa Bay locations or a virtual brand?
Concierge ($699/month flat for up to 5 locations or brands) handles multi-location and multi-brand operators. Common Tampa setup: a flagship Hyde Park or Ybor restaurant, a Westshore or St. Pete second location, and one or two virtual brands run from the same kitchen — all on one Concierge plan.
Keep reading
Orlando ordering →
Same I-4 corridor, Downtown to Lake Nona.
Jacksonville ordering →
North Florida — Riverside to the Beaches.
Florida ordering →
Statewide coverage, all 40 metros.
Also: how it works · integrations · pricing

Built for Tampa Bay. Onboarding for July 1.

Run the free grader to see what your Tampa restaurant lost to the marketplaces last month — or jump straight to getting started.

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