How it works

Sign up this week.
Take direct orders next.

No six-week rollout. No project manager. We build it with you: a handful of short calls, a domain handoff, and you are live. Here is what every step looks like.

Quick answer

Zay-OS onboarding is two to three weeks. Day 1: sign up and Stripe Connect onboarding (~45 minutes). Week 1: menu lands (AI import from PDF, POS pull via Otter, or CSV) and soft launch on a subdomain with first test orders. Weeks 2-3: custom domain goes live, Otter cascades menu to Uber Eats + DoorDash + Grubhub, marketing turns on. Most operators take their first direct order within a week.

The first three weeks.

Day 1 You walk away with a working dashboard and a way to take payment.
01 Day 1 · ~30 min

Sign up. Hand us your details once.

Legal name, contact email, brand colors, and your locations. We provision your account, build your first brand, and reserve your ordering subdomain. You leave with a live dashboard.

02 Day 1 · ~15 min

Get cleared to take payments.

One Stripe onboarding form verifies your business and bank routing so payouts land in your account. On Concierge we fill it in with you; you just hit submit.

Week 1 Your menu goes live and the first real orders hit the kitchen tablet.
03 Day 2-3 · ~1 hour

Your menu lands.

Three ways: AI import from a photo or PDF of your current menu (about 80% accurate, you tidy the rest), a pull from your POS via Otter, or a CSV template. On Concierge we load it and send screenshots to confirm.

Menu import  →  categories, items, modifiers, prices
04 Day 4-5 · you pick the day

Soft launch.

Your direct site goes live on your subdomain. Share the link with regulars, friends, and family. First orders flow through and you watch them land on the kitchen tablet and the dashboard. A confidence-builder week.

Weeks 2-3 Custom domain, every marketplace in one tablet, and marketing turned on.
05 Week 2

Custom domain + marketplace ingestion.

Point your own domain at us. We push your menu to Otter, which cascades to DoorDash, Uber Eats, and Grubhub. Now direct and every marketplace flow into one inbox and one tablet.

DNS:  CNAME your-name.com  →  Zay-OS
06 Week 3

Marketing turned on.

Your customer list is now real. We switch on broadcast emails, Google review responses, and a first welcome offer. By week three you are running the kind of operation the chains have, with one person.

Who does what

You should not need a project manager to switch online ordering.

What we handle

  • Hosting + uptime (multi-region, sub-second failover)
  • Stripe onboarding and identity checks
  • Menu push to Otter and every marketplace
  • Custom-domain DNS configuration
  • Daily payouts to your bank
  • Sales-tax set-aside via DAVO
  • SEO + GEO so diners find you
  • Security (TLS, encryption, audit logging)
  • Data backups and recovery
  • Accessibility (WCAG 2.1 AA on the storefront)
  • PCI scope (Stripe handles card data; you never see a card number)

What you handle

  • Decide your menu prices
  • Hand us your business details once
  • Plug in the kitchen receipt printer (about 5 minutes)
  • Set your hours per location
  • Approve AI-drafted review responses (one tap)
  • Cook the food
  • That's it.
The kitchen view

One tablet. Every channel. No training.

Your line cook taps the tablet and sees one feed: DoorDash, Uber Eats, Grubhub, your direct site, and phone-ins, sorted by when each order needs to leave the kitchen. Tap accept, tap ready, tap handed off. That is the whole job.

Live feed · 6:47 PM Friday
DD NEW 6:43 Maria · DoorDash — 2× shawarma plate, 1× hummus
DIR ACCEPTED 6:42 Joel · direct — 1× falafel wrap, garlic on side
UE READY 6:36 Uber Eats #2841 — 1× catering tray (small)
DD OUT 6:31 DoorDash · driver 2 min away — 1× lamb plate, 1× ayran
DIR DONE 6:18 Sarah · direct · pickup — 3× hummus, 2× falafel

A typical Friday rush. Your team is not bouncing between four tablets.

Before you sign

What every operator asks.

Do I have to switch off DoorDash?
No. You add Zay-OS alongside DoorDash. Marketplace orders keep flowing through Otter into your inbox. Direct ordering is an extra channel, it just happens to be the most profitable one.
What if my POS is something old or unusual?
Otter supports 25+ POS systems, including ones nobody else does. If you are on something exotic, the kitchen tablet works as a standalone flow so you are never left out. Tell us your POS before you sign and we will confirm.
Will my staff need training?
The kitchen tablet is one screen: accept, preparing, ready, handed off. Most kitchens are fluent in ten minutes. If your line cook can play music on a tablet, they can run this.
What about my catering customers?
Catering is its own flow: an inquiry form on your site, AI-drafted quotes, and capacity-aware scheduling so you do not double-book a Saturday. On Concierge it is on by default.
Can I run two brands from one kitchen?
Yes. Multi-brand from one kitchen is a core use case. Each brand gets its own subdomain, its own look, and its own customer list. Orders route to the right station by brand. Ghost-kitchen ready.
What if you cannot deliver in my area?
Otter dispatch covers most of the US. If your area falls outside, we hand off to your existing courier or in-house drivers, same workflow, different fulfillment. Talk to us before you sign and we will confirm coverage.

Ready to start the timer?

First direct order within a week. We set it up with you. Or run the free grader first to see what fixing this is worth.

Run the free grader → Get started