◆ Online ordering for ghost kitchens

Pure delivery means commission is everything. 5 brands. One kitchen. One tablet. $699 flat.

Ghost kitchens have no walk-in revenue to subsidize delivery commission losses. Zay-OS Concierge gives each virtual brand its own branded site, customer list, and SEO play — all routing into one kitchen tablet via Otter. Launch a new brand in 48 hours. $699/month flat for up to 5 brands.

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Quick answer

Zay-OS is commission-free multi-brand online ordering built for ghost kitchens. Concierge ($699/month flat for up to 5 brands) gives each virtual brand its own URL, customer list, and SEO entity, all routing into one kitchen tablet. New brands launch in 48 hours. Shared-ingredient inventory auto-86s across brands when stock hits zero.

Multi-brand specific

What a ghost kitchen actually needs from an ordering platform.

One kitchen, five branded storefronts

Concierge ($699/month flat for up to 5 brands) gives each virtual brand its own URL, its own menu, its own customer CRM. The cooking line sees one consolidated ticket queue on the kitchen tablet — no app switching, no menu confusion.

Per-brand customer lists (no cross-pollination)

A diner who orders from your Nashville-hot-chicken brand never sees your sushi-burrito brand in their order history. Each virtual brand owns its customer relationship cleanly — critical when you sell or license a brand.

Virtual-brand SEO play

You can name a virtual brand after the keyword you want to rank for ("Best Wings Miami," "Birria Tacos Downtown"). Zay-OS gives each brand its own schema, its own LocalBusiness entity, its own Google Business listing — pure SEO white space.

Launch a new brand in 48 hours

Add a new menu, point a new domain, generate the schema, hand the URL to Otter so DoorDash and Uber Eats ingest it. From decision to first order in 2 business days. Fail fast on dud concepts, double-down on winners.

Kitchen capacity planning

The tablet shows total per-brand throughput in real time. When the line is at capacity, mute any one brand for the next 30 minutes (or specific items) without taking down the others. Surge-pause without losing brand presence.

The real address stays hidden

Each brand has its own storefront-facing address (the delivery pickup spot). The actual commissary kitchen address is never surfaced to the diner. Protects brand independence and prevents reputation crossover.

Menu engineering across brands

The cooking line shares ingredients across brands (chicken thigh becomes Nashville hot, becomes shawarma, becomes tikka). The Zay-OS recipe layer flags which ingredients are pooled, so an out-of-stock on chicken auto-86s items across every brand that uses it.

Marketplace ingest via Otter — for every brand

Each virtual brand lives on DoorDash, Uber Eats, Grubhub independently. Otter pulls all of them into the same kitchen tablet. The cook never opens five different apps to see incoming orders.

Per-brand pricing freedom

Price a wings brand premium and a wraps brand value out of the same kitchen. Each brand carries its own menu, its own price points, its own promo logic — none of it leaks across.

Built for pure-delivery economics

Ghost kitchens have no walk-in revenue to subsidize delivery commission losses. Commission-free direct ordering is not nice-to-have — it is the entire margin difference between a sustainable virtual brand and one that quietly closes in 18 months.

The ghost-kitchen economic reality

No dining room to subsidize the marketplace bleed.

A ghost kitchen is the purest test of delivery-economics math. There is no walk-in business to subsidize the marketplace commission loss. There is no dining room ambiance to charge a premium for. Every dollar of revenue is a delivery dollar, and every delivery dollar gets taxed by DoorDash, Uber Eats, or Grubhub at 25-35%. A virtual brand doing $40,000/month in revenue with 80% marketplace mix is losing $9,600/month to commission alone — and that is before refunds, packaging upcharges, and the discounted menu price the marketplace forced you to list at.

The successful ghost-kitchen operators have figured out two compounding plays. First, run multiple virtual brands out of the same cooking line to spread fixed costs (rent, labor, hood, equipment) across 3-10 revenue streams instead of one. Second, build a direct-ordering channel for each brand so a meaningful percentage of repeat customers shift off the marketplaces and into 0% commission flow. The first play improves unit economics on the marketplace side; the second play creates a margin that did not exist before.

Zay-OS Concierge is designed for exactly this stack. $699/month flat covers up to 5 branded direct-ordering sites with full per-brand CRM and SEO. Each brand carries its own LocalBusiness schema so it ranks independently. Shared ingredients tracked at the recipe layer so an out-of-stock on chicken thigh propagates the 86 across every brand and channel that uses it. One kitchen tablet shows the consolidated ticket queue color-coded by brand, so the cook never opens five different apps. Launch a new test brand in 48 hours, kill it in a week if it does not stick — the platform is built for the kind of brand-churn that ghost-kitchen operators run on.

Imagine your ghost kitchen running on Zay-OS

Naya Grill — already live. Your virtual brands next.

Naya Grill runs two physical Lebanese locations on Zay-OS today. The same Concierge architecture supports a pure ghost-kitchen operator running 4-5 virtual brands from one commissary — each brand with its own customer list, SEO, and storefront, all consolidating into one kitchen tablet via Otter.

5
brands on Concierge
0%
on direct orders
1
kitchen tablet
48h
to launch a brand
Ghost-kitchen flat pricing

$699/month flat. Up to 5 brands. No per-brand surcharge.

Concierge is $699/month flat for up to 5 brands or locations — the default ghost-kitchen plan. Operator + Marketplace is $599/month per single brand if you only run one. The diner pays a $2.99 per-order fee — every brand keeps 100% of food revenue.

Full pricing breakdown →
Ghost-kitchen operator questions

Asked by virtual-brand operators we have talked to.

What exactly is a ghost kitchen or virtual brand?
A ghost kitchen is a commercial cooking space with no dining room — all revenue comes from delivery and pickup. A virtual brand is a delivery-only restaurant concept that exists on DoorDash and Uber Eats but has no physical storefront, often operating out of an existing restaurant kitchen or a shared commissary. Most ghost-kitchen operators run 3-10 virtual brands from one cooking line to maximize the use of their fixed labor and rent.
How does multi-brand routing on the same kitchen tablet work?
On Concierge ($699/month flat for up to 5 brands), all incoming orders from all brands consolidate into one ticket queue on a single kitchen tablet. Each ticket is tagged by brand color and brand name at the top. The cook sees "Brand A — wings, 6pc, garlic parm" or "Brand C — bowl, jerk chicken, rice" in the same flow. One tablet, one queue, five brands.
What does the per-virtual-brand customer list actually mean?
Each virtual brand has its own customer table in the CRM. A diner who orders from your taco brand only ever sees taco brand emails, taco brand promos, and taco brand reorder prompts. They never know your wings brand and your taco brand share a kitchen. This matters because (a) it preserves brand independence for the diner, and (b) if you ever sell or license a brand, the customer list goes with it cleanly.
Can I name a virtual brand for SEO purposes?
Yes — this is one of the largest underexploited plays in delivery-only restaurants. Name a brand "Nashville Hot Wings Miami" or "Birria Tacos Downtown LA" and Zay-OS sets up the LocalBusiness schema, Google Business Profile, and on-page SEO so the brand ranks for that exact query. You can run 3-5 keyword-targeted brands out of one kitchen and own the SERP for each.
How long does it take to launch a new virtual brand?
Two business days end-to-end. Day 1: menu finalized, brand naming, domain registered, kitchen line confirms the ingredients work with existing prep. Day 2: storefront built, schema generated, Otter ingestion configured, DoorDash and Uber Eats listings created. First order can flow within 48 hours of decision.
What is the real revenue math on a virtual brand?
Industry data shows a successful virtual brand does $25,000-$50,000/month in delivery revenue, with 60-80% of that coming through DoorDash/Uber Eats and 20-40% through direct ordering when the brand has a direct site. At 30% marketplace commission, a brand doing $40k/month loses $12k to commission alone. Zay-OS Concierge replaces that with $699/month flat covering up to 5 brands.
Does Zay-OS prevent two brands from accidentally pulling the same ingredient stock?
Yes. The recipe layer tracks shared ingredients across brands. If chicken thigh is at 12 portions left and Brand A sells 8, Brand C sees only 4 portions of its chicken-using items. When the count hits 0, the items auto-86 across every brand and every channel simultaneously. No more selling 30 portions of chicken when you have 12 in the walk-in.
Can I run my virtual brands alongside an existing physical restaurant?
Yes — this is the most common ghost-kitchen pattern. An existing restaurant uses spare kitchen capacity from 9pm-1am to run 2-3 virtual brands. Zay-OS supports the parent brand plus up to 4 virtual brands on Concierge. Parent brand keeps its in-store flow, virtual brands run delivery-only, all of it routes into the same kitchen tablet during overlapping hours.
Keep reading
Zay-OS vs Otter →
The marketplace-aggregator comparison.
For pizzerias →
Many ghost kitchens run a pizza brand.
For catering →
Add a catering brand to the same kitchen.
Also: restaurant online ordering 101 · how it works · integrations · pricing

Built for ghost kitchens. Onboarding for July 1.

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