How much does Popmenu cost?
Published July 2026 · Updated July 16, 2026
Per Popmenu's published pricing page (accessed July 2026), base plans cost $179/month (Starter), $299/month (Essentials), or $499/month (Premier) — about 10% less prepaid annually. The catch: online ordering and AI phone answering are add-ons at every tier with no published price. RestoLabs reports online ordering at roughly $50/month plus a $1 per-order fee charged to the customer, and AI answering at about $150/month for 500 calls — reported figures, quoted per restaurant in the sales process.
Every Popmenu cost, line by line.
Published figures are taken from get.popmenu.com/pricing as it read in July 2026. Popmenu's pricing is famously variable — where the page publishes no number, the row says so and names the source that reports one.
| Cost item | Amount | Detail + attribution |
|---|---|---|
| Starter plan | $179/mo ($159 annual) | SEO website, interactive menu, Google Business Profile sync, guest contact collection, and automated email marketing. $179 billed monthly or $159/month prepaid annually. Published on get.popmenu.com/pricing. |
| Essentials plan | $299/mo ($269 annual) | Adds mass email campaigns, social posting, 500 SMS texts, and 6 AI-crafted emails/social posts per month. Published on get.popmenu.com/pricing. |
| Premier plan | $499/mo ($449 annual) | Adds 5,000 SMS texts, audience segmentation, digital waitlist and reservations, guest feedback, and reputation management. Published on get.popmenu.com/pricing. |
| Online ordering & catering | Not published (~$50/mo + $1/order reported) | An add-on at every tier — even the $499 Premier plan — with no price on the pricing page. RestoLabs reports roughly $50/month per location, plus a $1 per-order fee charged to the customer and a 3% processing fee on catering orders; Orderitto corroborates all three figures. |
| AI phone answering | Not published (~$150/mo reported) | Also an add-on at every tier with no published price. RestoLabs reports the AI answering add-on at about $150/month for 500 calls, with pricing varying by call volume. |
| Additional locations | Not published (~$300/mo reported) | Popmenu's pricing FAQ confirms it charges per location with "tiered savings" for multi-location groups but publishes no number. Orderitto and RestoLabs both report roughly $300/month per additional location. |
| Setup / onboarding fee | Not published | The pricing page advertises "fast setup" but states no setup or onboarding price. |
| Contract terms | Not published | Annual prepay saves 10% (published), but contract length and minimum commitments are not published; RestaurantTools.ai notes final terms are confirmed in the sales process, and Popmenu's own pricing FAQ says only that it "may provide a free trial for certain offerings." |
Popmenu confirms final pricing in sales demos and has historically varied quotes by restaurant; the figures above reflect the pricing page as accessed in July 2026 plus the named third-party reports. Get the full add-on schedule — ordering, AI answering, per-location rates, and any commitment — in writing before signing.
What's in the base plans — and what isn't.
Per get.popmenu.com/pricing, Popmenu's base tiers are website and marketing bundles. The two features restaurants most associate with Popmenu sit outside all of them.
The core product at every tier: a hosted restaurant website with Popmenu's interactive menu, dish reviews, and Google Business Profile sync.
Guest contact collection and automated email marketing are in the base Starter plan.
Essentials adds mass email, social posting, and 500 SMS; Premier adds 5,000 SMS, segmentation, and reputation management.
Digital waitlist and reservations with capacity management are Premier features (an add-on below that).
Direct online ordering, catering, curbside, and delivery live in an add-on suite at every tier — the thing most restaurants come for is not in any base price.
Popmenu's best-known feature, the AI phone answerer, is a separately quoted add-on at every tier.
A restaurant doing $8,000/month in direct orders.
250 online orders at a $32 average ticket. Add-on figures are the reported numbers (RestoLabs, Orderitto), since Popmenu publishes none — your quote may differ.
The structural point is bigger than any single number: Popmenu's sticker prices describe a marketing platform, and the ordering channel is priced on top, per quote. A restaurant comparing Popmenu's $179 Starter against other platforms' all-in prices is comparing a website to an ordering system. Once the reported add-ons are stacked — ordering at ~$50, AI answering at ~$150 — the fully-loaded Premier build lands around $699/month, and none of those add-on figures appear on Popmenu's own pricing page.
The diner side is genuinely reasonable: the reported $1 per-order customer fee is flat, comparable to the $0.99 Zay-OS pickup fee, and far gentler than percentage-based guest fees elsewhere in the category. The 3% reported processing fee on catering orders and the unpublished per-location rate (Popmenu's FAQ confirms per-location pricing with "tiered savings") are the lines to pin down in writing if you are multi-location or catering-heavy.
How Zay-OS pricing differs.
Popmenu leads with marketing and quotes the ordering. Zay-OS leads with ordering and publishes the number.
Zay-OS is $499 Operator, $599 Operator + Marketplace, or $699 Concierge per location per month, and direct online ordering is the core of every tier. On Popmenu, ordering is an unpublished-price add-on even at $499 Premier.
Tiers, the flat diner-paid service fee ($0.99 pickup, $2.99 delivery, $0 dine-in, 10% on catering), no setup fee, month-to-month — all on /pricing. Popmenu publishes its base tiers but quotes ordering, AI answering, and per-location rates in sales demos, so two restaurants can pay different prices for the same stack.
The restaurant keeps 100% of food revenue and tips on every Zay-OS tier — no commission, no percentage skim. Popmenu is also commission-free on direct orders; its reported per-order economics ($1 diner fee) are honestly comparable to the Zay-OS $0.99 pickup fee. The difference is which platform treats ordering as core.
At $599, Otter pulls Uber Eats, DoorDash, and Grubhub orders into the same kitchen tablet as your direct orders — one screen, one ticket flow, while the marketplaces' 15-30% base commission (25-35% blended real cost) keeps getting displaced by direct volume. Concierge at $699 adds up to 5 virtual brands per kitchen.
- Popmenu official pricing page — Starter $179, Essentials $299, Premier $499 per month ($159/$269/$449 prepaid annually); online ordering & catering and AI phone answering shown as unpriced add-ons at every tier; per-location pricing with "tiered savings" confirmed in the page FAQ (accessed July 2026).
- RestoLabs — Popmenu Pricing — reported online ordering at ~$50/month per location plus a $1 per-order customer fee and 3% catering processing; AI answering at ~$150/month for 500 calls; ~$300/month per additional location (accessed July 2026).
- Orderitto — Popmenu Pricing — corroborates the ~$50/month ordering add-on, $1 customer fee, 3% catering fee, and ~$300/month additional-location figures (updated May 2026, accessed July 2026).
- RestaurantTools.ai — Popmenu Review — notes online ordering, AI answering, MMS, and paid-ads boosts are unpublished-price add-ons quoted in the sales process, with unpublished contract terms (accessed July 2026).
- Zay-OS pricing — the $499/$599/$699 tiers, no setup fee, and the flat diner-paid service fee referenced above.
Where a figure is marked "reported," Popmenu's pricing page did not state it as of July 2026 and the number comes from the named third-party source, not from Popmenu.
Popmenu cost questions, answered.
How much does Popmenu cost per month?
How much is Popmenu online ordering?
How much is Popmenu AI phone answering?
Does Popmenu charge per location?
How does Popmenu's cost compare to Zay-OS?
Price the direct channel on your numbers.
Run the free grader on your real order volume and average ticket — it shows what your current setup costs you each month and what a flat-fee direct channel keeps, in about 60 seconds.