How much does Toast online ordering cost?
Published July 2026 · Updated July 16, 2026
Toast does not publish a price for its online ordering module. Per pos.toasttab.com/pricing (accessed July 2026), the Digital Storefront Suite is an add-on to a Toast POS plan — Starter Kit from $0/month or Point of Sale from $69/month — and third-party sources (Sauce, Merchant Maverick) report the online ordering module at roughly $75/month. Processing is also unpublished; UpMenu reports online orders at often 3.5% + $0.15. Merchant Maverick reports typical contracts run one to three years.
Every Toast online ordering cost, line by line.
Published figures are taken from pos.toasttab.com/pricing as it read in July 2026 (the page states it was last updated July 8, 2026). Where Toast does not publish a number, the row says so and names the source that reports one.
| Cost item | Amount | Detail + attribution |
|---|---|---|
| Starter Kit POS | $0/mo starting | Pay-as-you-go plan for single locations with up to 2 terminals; hardware ships with no upfront cost in exchange for higher processing. Published on pos.toasttab.com/pricing. |
| Point of Sale plan | $69/mo starting | The core POS subscription; the price includes the first hardware terminal subscription and additional charges apply for subsequent devices. Published on pos.toasttab.com/pricing. |
| Build Your Own | Custom pricing | The full Toast platform (inventory, payroll, marketing, and more) is quote-only. Published as "custom pricing" on pos.toasttab.com/pricing. |
| Digital Storefront (online ordering) | ~$75/mo (reported) | Toast lists its Digital Storefront Suite — online ordering, Toast Delivery Services, and the Local by Toast app — as an add-on on both the Starter Kit and Point of Sale plans, with no price on the pricing page. Sauce (getsauce.com) and Merchant Maverick both report roughly $75/month for the module, including a Toast TakeOut app listing. |
| Online payment processing | ~3.5% + $0.15 (reported) | Toast advertises "simple, flat rate" processing but publishes no number on its pricing page. UpMenu reports online / card-not-present orders at often 3.5% + $0.15 or more; Merchant Maverick reports about 2.49% + $0.15 in person on the Point of Sale plan with upfront hardware. |
| Hardware | $0 upfront or purchased | Starter Kit hardware carries no upfront cost (paid for through the platform rate). Purchased outright, UpMenu reports the Toast Flex terminal at $799-$1,199, the Go 2 handheld at $409-$699, and a kitchen display at $599-$1,199. |
| Contract terms | Not published (1-3 yrs reported) | Toast does not publish contract length on its pricing page. Merchant Maverick reports restaurants typically sign a one to three year contract with an early-termination fee if they cancel early. |
Toast adjusts plans and rates over time and prices "starting at"; the figures above reflect its pricing page as accessed in July 2026 plus the named third-party reports. Restaurants should get the Digital Storefront price, the card-not-present processing schedule, and the contract length in writing before signing.
How the Toast stack assembles.
Per pos.toasttab.com/pricing, online ordering is not a plan — it is one add-on in a modular stack that starts with the POS. Each layer is a separate line on the bill.
Cloud-based point of sale with table and order management, digital menus, offline mode, and guest CRM — the base every Toast add-on sits on.
Digital Storefront Essentials adds commission-free online ordering, Toast Delivery Services, and a Local by Toast mobile app listing on top of the POS.
Digital Storefront Pro layers Toast Websites, custom online ordering, and SEO features above Essentials — also unpriced on the pricing page.
Syncing Uber Eats, DoorDash, and Grubhub orders into the POS is its own add-on line, separate from Digital Storefront.
Toast is the payment facilitator on every plan — processing is not optional, and the online rate applies to every direct order.
Toast Care support and real-time fraud monitoring are included with every software subscription.
A restaurant doing $8,000/month in direct orders.
250 online orders at a $32 average ticket, priced on the reported figures above. Hardware is excluded because it varies by setup.
Every ordering platform has payment processing, so the number to interrogate is not the rate itself but the spread. Merchant Maverick reports Toast's in-person rate at about 2.49% + $0.15 on the Point of Sale plan, while UpMenu reports online orders at often 3.5% + $0.15 or more. On this restaurant's $8,000 of monthly online volume, that roughly one-point spread is about $80 a month — nearly a thousand dollars a year — paid purely for the order arriving online instead of at the counter.
The second thing to price is the commitment. Zay-OS and most ordering layers are month-to-month; Merchant Maverick reports Toast contracts typically run one to three years with an early-termination fee. A $144/month software stack you can leave anytime and a $144/month stack you are bound to for three years are not the same product, even at the same sticker.
How Zay-OS pricing differs.
Toast sells a POS with ordering bolted on. Zay-OS sells the ordering channel itself — and prints the whole fee schedule.
Zay-OS is $499 Operator, $599 Operator + Marketplace, or $699 Concierge per location per month (Concierge includes up to 5 virtual brands per kitchen) — every tier published on /pricing. Toast's path to online ordering is POS subscription + unpublished module fee + unpublished processing schedule, assembled by quote.
Zay-OS is month-to-month with no setup fee. Merchant Maverick reports Toast contracts typically run one to three years with an early-termination fee, and Toast services run only on Toast-approved hardware — so leaving means replacing hardware too.
The Zay-OS diner-paid service fee is flat — $0.99 pickup, $2.99 delivery, $0 dine-in, 10% on catering — and the restaurant keeps 100% of food revenue and tips. No percentage of the ticket routes to Zay-OS on any tier.
At $599, Otter pulls Uber Eats, DoorDash, and Grubhub orders into the same kitchen tablet as your direct orders — one screen, one ticket flow, while the marketplaces' 15-30% base commission (25-35% blended real cost) keeps getting displaced by direct volume. On Toast, third-party integration is another add-on line.
- Toast official pricing page — Starter Kit from $0/month, Point of Sale from $69/month, Build Your Own custom pricing; Digital Storefront and third-party integrations shown as unpriced add-ons; page states it was last updated July 8, 2026 (accessed July 2026).
- Sauce — Toast Online Ordering Pricing and Fees — reported ~$75/month online ordering module on the Point of Sale plan and the ~$144/month combined software baseline (accessed July 2026).
- Merchant Maverick — Toast Pricing Guide — reported $75/month for Toast-backed online ordering with TakeOut app listing, 2.49% + $0.15 in-person processing, and typical one to three year contracts with an early-termination fee (accessed July 2026).
- UpMenu — Toast Pricing Breakdown — reported online / card-not-present processing at often 3.5% + $0.15 or more and hardware ranges (Flex $799-$1,199, Go 2 $409-$699, KDS $599-$1,199) (accessed July 2026).
- Zay-OS pricing — the $499/$599/$699 tiers, no setup fee, and the flat diner-paid service fee referenced above.
Where a figure is marked "reported," Toast's pricing page did not state it as of July 2026 and the number comes from the named third-party source, not from Toast.
Toast online ordering cost questions, answered.
How much does Toast online ordering cost per month?
Do I need Toast POS to use Toast online ordering?
What processing rate does Toast charge on online orders?
Does Toast online ordering charge commission?
How does Toast online ordering cost compare to Zay-OS?
Price the direct channel on your numbers.
Run the free grader on your real order volume and average ticket — it shows what your current setup costs you each month and what a flat-fee direct channel keeps, in about 60 seconds.