◆ Zay-OS vs Thanx

Thanx is built around the loyalty program. Zayos is built around the order.

Zayos is commission-free direct ordering for restaurants, with loyalty, gift cards and email automations built in, at a published $399 to $599 per location per month. Thanx is loyalty-led guest engagement software for restaurant brands, with ordering, a branded app and marketing attached, priced by quote.

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Quick answer

Thanx is guest engagement software led by loyalty: rewards, a branded app, segmentation and automated campaigns, priced by quote. Zayos is the commission-free ordering channel itself, with loyalty, gift cards and email automations included, at $399 to $599 per location per month. Pick Thanx for deep loyalty; pick Zayos for ordering.

Side by side

What is different between Thanx and Zayos?

Feature

Thanx

Zay-OS

What it is

Restaurant guest engagement software. Thanx sells loyalty, digital ordering and branded apps, marketing automation, CRM and segmentation, and a guest data platform, built to bring existing guests back more often.

Commission-free direct ordering on your own domain, with loyalty points, gift cards, promo codes, email automations and a customer CRM built in. Orders go into your POS or one kitchen tablet.

Published price

Not published. The pricing page says price depends on restaurant count, average unit volume and the capabilities you need, and asks you to book a demo.

Published on /pricing: Operator $399, Operator + Tablet $499, Concierge $599, per location per month. No setup fee. Month to month.

Loyalty program

The core of the product. Loyalty is built into the ordering flow and enrolls guests at checkout, with offer management and non-discount rewards.

Loyalty points, gift cards and promo codes on every plan, tied to the direct orders on your own site.

Branded mobile app

Web ordering plus a custom branded mobile app for the app stores, with a built-in content management system for images, promotions and branding.

A branded ordering site on your own domain that works like an app on the phone. No separate app-store app.

Marketing automation and CRM

Automated campaigns (abandoned cart emails, push notifications), CRM segmentation across 400+ guest attributes, and a data platform for your guest data.

Email automations: welcome, abandoned cart, birthday, review request, second order and win-back. A CRM with every diner and their order history, exportable.

POS

Thanx lists native integrations with Toast, Olo, Square, Deliverect and Qu on its ordering page.

Orders inject into Clover, Square and Shift4 at no extra cost. Toast works with Toast's own $50 a month fee.

Delivery and marketplace orders

The ordering page describes pickup; it does not describe a delivery service or bringing marketplace orders onto one screen.

Courier delivery from the same checkout as pickup. On Operator + Tablet ($499) and Concierge ($599), Otter brings Uber Eats, DoorDash and Grubhub orders onto the same kitchen tablet.

What the diner pays at checkout

Not published.

A flat $0.99 service fee on pickup and delivery, $0 dine-in, 10% on catering. The restaurant never pays it.

Who it is sized for

Restaurant brands with enough guests to grow frequency, priced by restaurant count and unit volume. Thanx says it works with companies in the USA and Canada.

Independent restaurants and multi-location groups, priced per location, with the same price for the first location and the tenth.

Thanx column: its own pages, https://www.thanx.com/pricing, https://www.thanx.com/ and https://www.thanx.com/digital-experiences, read 16 Oct 2026. Where a row says "not published" or "does not describe", the pages we read did not state it. Zay-OS column: /pricing and /features.

Where they are the better fit

When is Thanx the better choice than Zayos?

Thanx is the better fit for a restaurant brand that already has traffic and an ordering setup it likes, and wants a serious loyalty program on top: rewards built into checkout, offers that protect margin, segments a marketing team can work, and a branded app in the app stores. That is what Thanx is built for, and Zayos does not try to match its loyalty depth.

Zayos is the better fit when the ordering channel itself is the problem: you are paying a marketplace commission on orders that could come direct, you want orders going straight into Clover, Square, Shift4 or Toast, and you want loyalty, gift cards and email automations included rather than bought as their own program. And you want to read the price before the demo.

Thanx wins for

◆ Brands buying loyalty as the main product
◆ An app-store app with your name on it
◆ Deep segmentation for a marketing team
◆ Ordering already running on Toast or Olo

Zay-OS wins for

◆ A commission-free ordering channel first
◆ Loyalty and gift cards included in the plan
◆ Marketplace orders on one kitchen tablet
◆ A price you can read on the page

Straight answers

Thanx comparison questions.

How much does Thanx cost compared with Zayos?

Thanx does not publish a price. Its pricing page says the price depends on how many restaurants you run, your average unit volume and which capabilities you need, and asks you to book a demo (https://www.thanx.com/pricing, read 16 Oct 2026). Zayos publishes its pricing: Operator is $399 a month per location, Operator + Tablet is $499 and Concierge is $599. No setup fee, month to month.

Is Thanx an online ordering system or a loyalty program?

Both, with loyalty in the lead. Thanx describes itself as restaurant guest engagement software, and sells loyalty, digital ordering and branded apps, marketing automation, CRM and a guest data platform together (https://www.thanx.com/, read 16 Oct 2026). Zayos leads with the ordering channel itself: commission-free direct ordering on your own domain, with loyalty, gift cards, promo codes and email automations attached to it.

Does Zayos have a loyalty program like Thanx?

Yes, a simpler one. Zayos includes loyalty points, gift cards and promo codes on every plan, earned on direct orders through your own ordering site. Thanx goes deeper on loyalty: offer management, non-discount rewards, segmentation and a branded app built around the program. If loyalty is the main thing you are buying, Thanx is built for that.

Does Zayos give me a mobile app in the App Store?

No. Zayos gives you a branded ordering site on your own domain that works like an app on the phone, with no download. Thanx builds a custom branded mobile app for the app stores alongside web ordering. If an app-store app is a must for your brand, that is a point for Thanx.

Can I use Thanx and Zayos together?

Zayos does not connect to Thanx, so the two would run as separate systems with separate guest lists. Most restaurants pick one ordering channel. If you already run Thanx on top of an ordering system you like, keep it. If you need the ordering channel itself, with no commission and orders going into Clover, Square, Shift4 or Toast, Zayos is that channel.

What does the restaurant keep on a Zayos order?

The restaurant keeps 100% of food revenue, and 100% of tips on pickup and dine-in. On delivery the tip goes to the driver. The diner pays a flat $0.99 service fee on pickup and delivery, $0 on dine-in and 10% on catering, and the restaurant never pays it.

Can I see Zayos live before signing?

Yes. Naya Grill in Pompano Beach is live on Zayos today. Run the free grader at grader.zay-os.com first; it shows, in your numbers, what direct ordering would have saved you last month against paying DoorDash and Uber Eats.

Keep reading

Best restaurant loyalty programs →

Thanx, Punchh, Square Loyalty and more, with what each one publishes.

Zay-OS vs Popmenu →

Marketing-led platform vs operations-led ordering.

Full pricing →

$399 / $499 / $599 per location. The diner pays a flat $0.99 service fee.

Also: all comparisons · restaurant CRM software · features · how it works