Menu markup calculator: how much to raise prices on delivery apps?

Because the app takes its percentage of the higher price, not of your in-store price. To be left with $12.00 after a 30% commission you need $12.00 divided by 0.70, which is $17.14. That is 42.9% above $12.00, and the app keeps $5.14 of it.

Each app sets its own terms, so read your agreement. One published example: Uber Eats lists a 7% pickup fee only with validated in-store pricing, meaning in-app pickup prices match in-store prices, and 10% without it (Uber Eats pricing page, read 4 October 2026). Higher app prices can also lower how often diners order.

A 33.3% markup. A $12.00 item listed at $16.00 leaves you $12.00 after a 25% commission. The rule is commission divided by one minus commission: 0.25 divided by 0.75.

Yes, on your own ordering site. A direct order pays no commission, only about 3% card processing, so you can keep menu prices where they are. Zayos is a flat $399, $499 or $599 per location a month, and the diner pays a flat $0.99 service fee on pickup and delivery.