El Cajon, California

Masgouf is not “Mediterranean.” Zayos for El Cajon Chaldean kitchens.

Quick answer

Zayos gives an El Cajon Chaldean restaurant its own ordering site, where masgouf, kubba and pacha are listed by name instead of buried under a marketplace Mediterranean tag. No commission, flat $499 to $699 a month per location, and the customer list stays yours.

Prefer Arabic? اقرأ صفحة الكاهون بالعربية.

Why does the app call your food Mediterranean?

Because a marketplace needs every restaurant in the country to fit a short list of filters, and Chaldean is not on it. El Cajon holds one of the two largest Chaldean and Assyrian communities in the United States, most of it along East Main Street and out through Rancho San Diego, Lakeside, Santee, Spring Valley and La Mesa. The food has been cooked here for fifty years. The app taxonomy still has nowhere to put it.

That is not only a matter of respect. It is a discovery problem with a dollar value. Here is a normal El Cajon menu, written properly:

Masgouf

Butterflied fish, slow cooked upright by an open fire, served with the sides it is always served with.

Kubba

Bulgur or rice shell around spiced meat, boiled, fried or in soup depending on the house.

Pacha

A weekend dish, prepared overnight, sold out by midday when it is on.

Tashreeb

Bread broken under stewed lamb or chicken so it takes the broth.

Dolma

Vine leaves and vegetables filled with rice and meat, stacked and cooked in one pot.

Tepsi baytinijan

Layered eggplant, meat and tomato baked in a tray, sold by the tray as often as by the plate.

Kleicha

Date and cardamom pastries, ordered by the box before every feast.

Geymar and honey

Breakfast, with fresh bread. A Sunday item more than a weekday one.

A search engine can only match a dish name it can read on a page you own. If the only place your masgouf exists online is inside a listing tagged Mediterranean, then somebody in San Diego searching that word by name has nothing of yours to find, and the click goes to whoever did write it down. Your own ordering site is where those names live, priced and orderable, in your words. See how the branded site is built.

When does an El Cajon Chaldean kitchen actually get busy?

Not on the calendar most restaurant software assumes. Sunday lunch after the Chaldean Catholic parishes let out is a peak. Christmas and Easter weeks carry tray orders booked days ahead. Kha b Nisan on April 1 brings families together at scale. Engagements, baptisms and memorial gatherings arrive with a phone call, a number of people, and a date.

Every one of those is a scheduled, prepaid, large format order, and every one of them is the type a delivery marketplace is worst at and charges the most for. On a Zayos site the customer picks the date and the pickup window, chooses trays and quantities, and pays through the page. The kitchen sees it in the queue at the hour you set. The diner pays 10% on a catering order and the restaurant pays no commission on it at all.

For a single large order, that difference is not small. A $900 tray order run through a marketplace at 25%, the bottom of the 25% to 35% blended real cost once delivery, marketing and processing stack, leaves about $225 with the platform. Direct, the kitchen keeps the $900. One feast week can pay for a year of the plan.

What does Zayos cost, and are you actually in San Diego?

Operator is $499 a month, Operator plus Marketplace is $599, Concierge is $699 with up to five brands from one kitchen. Per location, month to month, no setup fee, no commission on any order. You keep 100% of food revenue and 100% of tips, and the diner pays a flat fee at checkout: $0.99 pickup, $2.99 delivery, nothing on dine-in, 10% catering. The pricing page carries the detail.

On the second question, no. Zayos is built and operated by Zay Revenue Group out of Fort Lauderdale, Florida, and there is no restaurant live on the platform in California today. We are not going to write this page as though there is. The kitchen running live right now is Naya Grill, a Lebanese restaurant with two Florida locations, keeping over $48,000 a year that used to leave as commission at roughly 3,000 orders a month. Onboarding for an El Cajon restaurant would run remotely, and most operators are live in under two weeks with a first direct order inside the first week.

See the number before you talk to anyone

The free report takes your monthly orders and average ticket and shows what the marketplaces kept last month. About a minute, no card.

Questions from East County kitchens

Can I list dishes by their real names instead of a generic label?
Yes. You write every menu section, item name and description on a Zayos storefront, so masgouf is masgouf, kubba hamuth is not filed as soup, and each item can carry a short line explaining it for a customer who has not eaten it before. You can also carry the transliterated name and the English description on the same item, which is how most El Cajon menus already read on paper.
Does a name on my own site help anyone find me?
It is the only thing that can. A search engine can only match a dish name it can read on a page. If the only place your masgouf exists online is inside a marketplace listing tagged Mediterranean, that search has nothing of yours to return. A page on your own domain that names the dish, prices it and lets someone order it is the asset that answers the search.
Our busiest days are Sunday and the feast weeks, not Friday nights. Does that matter?
It changes what the software has to be good at. Sunday lunch after church, Christmas and Easter weeks, Kha b Nisan on April 1, engagements and baptisms are all planned, large and scheduled. Zayos handles scheduled pickup windows, tray quantities and prepayment, so those orders stop living on a paper pad. Marketplaces are built for unplanned single orders, which is the smallest part of your year.
We run the restaurant and a market from the same family. Can one system cover both?
Often, yes. Concierge is $699 per month per location and includes up to five brands run from one kitchen, so a restaurant, a bakery counter and a delivery only brand can share one menu source of truth, one tablet and one dashboard. A separate storefront with its own address is a separate location and is billed as one.
Not every Iraqi restaurant in El Cajon is Chaldean. Does this only fit one community?
No. El Cajon carries Chaldean, Assyrian, Muslim Iraqi, Kurdish and Syrian kitchens on the same streets, and the platform does not assume anything about your menu, your calendar or your sourcing. If your kitchen is halal, you can state your supplier and certification on the items. If your busiest week is Ramadan rather than Easter, scheduling works the same way.
Do I keep DoorDash and Uber Eats?
Keep them for discovery. On Operator plus Marketplace at $599 a month, Otter pulls DoorDash, Uber Eats and Grubhub tickets into the same kitchen tablet as your direct orders, so the line runs one queue. The customers worth moving to direct ordering first are the families who already come every Sunday, because you are paying commission on people who were never going to order anywhere else.
Do you have a restaurant live in El Cajon?
No. Zayos is built and operated by Zay Revenue Group in Fort Lauderdale, Florida, and we have no restaurant live in California. The kitchen live on the platform today is Naya Grill in Pompano Beach and West Palm Beach, Florida, which keeps over $48,000 a year that used to leave as commission at roughly 3,000 orders a month. An El Cajon onboarding would run remotely, and most operators are live in under two weeks.