A percentage is the wrong price for an $18 ticket. Zayos charges flat instead.
Direct ordering on your own Cleveland restaurant's branded site, with no commission on food and no cut of tips. DoorDash, Uber Eats and Grubhub keep running and land on the same kitchen tablet through Otter. $499 a month per location, no setup fee.
Zayos gives Cleveland restaurants commission-free online ordering on their own branded website. Delivery marketplaces charge 15% to 30% base commission, which lands around 25% to 35% blended once delivery, advertising and processing fees stack, or a modeled $48,000 to $300,000 or more per location per year at 3,000 to 12,000 orders a month. Zayos charges a flat $499 to $699 per location per month with no setup fee and no contract. On an $18 average ticket, a 25% blended rate costs $4.50 an order, so the flat plan is cheaper once you move about 111 direct orders a month. The only per-order charge is a diner-paid service fee of $0.99 pickup, $2.99 delivery, $0 dine-in and 10% catering, and the restaurant keeps 100% of food revenue and 100% of tips. Zayos is built by Zay Revenue Group in Fort Lauderdale, Florida and is onboarding Cleveland operators now.
Free report, no card. Most operators are live in under 2 weeks.
How many direct orders it takes before flat wins.
Multiply a 25% blended marketplace rate by your average ticket. Divide $499 by that. The answer is how many direct orders a month you need before Zayos is the cheaper channel. Below is the same calculation at four ticket sizes, so you can find yours.
The apps take $3.00 per order at a 25% blended rate. The flat plan costs less once you move about 167 direct orders a month, roughly 6 a day.
The apps take $3.75 per order at a 25% blended rate. The flat plan costs less once you move about 133 direct orders a month, roughly 4 a day.
The apps take $4.50 per order at a 25% blended rate. The flat plan costs less once you move about 111 direct orders a month, under 4 a day.
The apps take $6.25 per order at a 25% blended rate. The flat plan costs less once you move about 80 direct orders a month, under 3 a day.
Arithmetic on the $499 Operator plan and a 25% blended rate, not a claim about any specific restaurant. Try your own numbers in the commission calculator.
Cleveland built its food on value. The apps price it like luxury.
Pierogi by the dozen. Kielbasa and stuffed cabbage out of Slavic Village and Parma. The Polish Boy, kielbasa buried under fries, slaw and barbecue sauce. Corned beef stacked high at the downtown delis. A century-old public market anchoring the whole west side. Cleveland's food identity was built to feed working families at a price they could pay every week, and the city carries one of the largest Slovenian communities outside Slovenia plus generations of Polish, Ukrainian and Hungarian kitchens.
That menu runs modest tickets at high frequency, which is the exact shape a percentage take does the most damage to. On an $18 order, a 25% blended marketplace cost is $4.50. On food priced this way, $4.50 is not a marketing expense, it is the margin. The newer scene inherits the same problem. Ohio City's brewery-district independents and Tremont's chef-driven rooms compete inside the same app list that flattens them into thumbnails. AsiaTown along Payne, Superior and St. Clair holds some of the best Chinese and Vietnamese cooking in Ohio, high-frequency pho and dim sum orders turned into interchangeable listings. Clark-Fulton's Puerto Rican kitchens, Collinwood's Waterloo strip, Kamm's Corners out west and the East Side soul food institutions all share it.
The fix is not complicated. Your regulars, the ones who were coming back anyway, order on your own site at zero commission. The marketplaces stay switched on for people who have never heard of you, and Otter drops those tickets onto the same tablet so the kitchen never learns a second system. You trade a percentage that grows with your success for a flat number you can put in a budget.
Ohio City. Tremont. AsiaTown. Little Italy.
Your site is built to rank in the neighborhood a diner types, not just the city name.
Plus every Cuyahoga County community across Northeast Ohio.
$499 a month per location. No cut of anything.
Operator is $499 a month. Operator plus Marketplace is $599 and adds Otter, the software that pulls DoorDash, Uber Eats and Grubhub tickets onto your kitchen tablet. Concierge is $699 and covers up to 5 virtual brands run from one kitchen. All per location, month to month, no setup fee, no contract. The diner pays a small service fee at checkout, $0.99 pickup, $2.99 delivery, $0 dine-in, 10% catering. You never pay it, and you keep 100% of food revenue and 100% of tips.
Pierogi. Polish Boys. Corned beef. Pho.
From Slavic Village pierogi and downtown corned beef to AsiaTown dim sum, Clark-Fulton mofongo, Murray Hill red sauce and Lake Erie perch fries. The ordering site handles your modifiers, your combos and your dozen-count pricing.
One restaurant is live on Zayos today, and it is not in Ohio.
Naya Grill, a Lebanese fast-casual brand in Pompano Beach and West Palm Beach, Florida, is live and taking orders on Zayos and keeps $48k+ a year that used to go to marketplace commissions. Zay Revenue Group is headquartered in Fort Lauderdale. We have no Cleveland customers yet, and we are not going to invent one. What we can tell you is that the build an Ohio City or Parma kitchen gets is the same one Naya runs: direct orders at zero commission on their own branded site, and DoorDash, Uber Eats and Grubhub ingested onto the same kitchen tablet through Otter.
What Cleveland owners ask us first.
My average ticket is under $20. Is a flat $499 really cheaper than commission?
What is the real commission rate, not the advertised one?
Is Zayos live in Cleveland?
Do pierogi houses and Polish Boy stands need online ordering at all?
What about Ohio City, Tremont and the West Side Market blocks?
What about AsiaTown and Little Italy?
What does the diner pay, and what do I pay?
How long does onboarding take, and do I have to drop DoorDash?
Cleveland, we are onboarding now.
The free report reads your restaurant and shows what last month cost you in marketplace commission. About 60 seconds, no card.