◆ Small independents, 2026

Online ordering for small restaurants, ranked honestly by Zayos.

Published July 2026 · Updated October 4, 2026

Quick answer

For a small restaurant with low online volume, Square Online is the cheapest credible start: $0 to $149 a month per location plus card processing on each order. As volume grows, a flat fee stops growing with it. GloriaFood is the no-budget option, Menufy is the cheapest flat plan, and Zayos suits higher volume.

No setup fee. Month to month. We get you live in under a week.

Source for the prices and rates in this section: Square pricing and plans, read 4 Oct 2026. A company can change them; its own page is what counts.

Why does the company that builds Zayos rank itself sixth?

Because on this page it belongs sixth. A $499 Operator + Tablet plan is a bad deal for a restaurant doing 80 online orders a month, and saying otherwise would cost you money and cost us the only thing that makes a roundup useful. Zayos is built by Zay Revenue Group in Fort Lauderdale, Florida, and it is the flat-fee option on this list, which is a real advantage at real volume and a real disadvantage below it.

Three rules held this list together. Every competitor is described by its actual strength. Every price was read on the vendor’s own pricing page on 4 Oct 2026, and where a vendor lists no price, this page says so instead of guessing. And the ranking is by fit for a small independent, not by who pays us, because nobody does.

Flat fee or percentage

What does each system list, and when does a flat fee win?

Each row is what the vendor lists on its own pricing page. The monthly column is fixed; the per-order column is the one that grows with your volume.

Platform Per month Per order Setup
Square Online $0, $49 or $149 per location 3.3% + 30 cents on Free; 2.9% + 30 cents on Plus and Premium None listed
GloriaFood Free core system; add-on prices on its own page Depends on the payment provider you connect None listed
Menufy $179 month to month, or $149 on an annual agreement No per-order commission; card processing not listed None listed
ChowNow From $249 ($229 on annual billing) 2.95% + 29 cents $119 to $499
Owner.com Flexible $249 5% restaurant fee; guests pay 5% None listed
Owner.com Flat Rate $499 No restaurant fee; guests pay 5% None listed
Zayos $399, $499 or $599 per location Nothing from the restaurant; the diner pays $0.99 No setup fee
Toast Online Ordering No price shown; Toast POS from $0 or $69 Not listed Not listed

Menufy and Zayos do not list an online card processing rate on their pricing pages, so ask each for the rate in writing. Zayos payments run through Stripe.

Working out your own crossover

A percentage plan is cheap when orders are few and expensive when they are many; a flat plan is the reverse. To find where they cross for your restaurant, work out what the percentage plan costs per order (its listed percentage times your average ticket, plus any fixed cents), then divide the gap between the two monthly fees by that per-order cost. Below that order count, the percentage platform is the cheaper buy and you should take it.

One number puts all of this in proportion. At 250 orders a month on a $32 ticket, a 25% blended marketplace take is about $2,000 a month. Every monthly price in the table above is a fraction of that. For a small restaurant the expensive mistake is not choosing the wrong subscription, it is having no direct channel at all. Run your own figures in the savings calculator or read the commission-free ordering guide.

Sources for the prices and rates in this section: Square pricing and plans; Menufy pricing; ChowNow pricing; Owner.com pricing; Toast pricing, read 4 Oct 2026. A company can change them; its own page is what counts.

The ranking

Which system fits a small restaurant best?

Ordered by fit for one to three locations doing under roughly 600 online orders a month. Each entry opens with who the platform is genuinely best for.

01

Square Online

Cheapest credible start
Best for

A one-location restaurant that needs a working ordering page this week and cannot commit to a monthly bill. Square Online publishes a $0 plan, runs on the same Square account as your register, and handles modifiers, pickup windows and tipping with nothing to integrate. For a small independent it is the lowest-risk way to start taking direct orders.

Pricing

Listed by Square, read 4 Oct 2026. Square Free $0, Square Plus $49/month per location, Square Premium $149/month per location. Online card processing is 3.3% + 30 cents on the Free plan and 2.9% + 30 cents on the paid plans.

The honest downside

Processing is the real bill. On the Free plan every online order carries 3.3% + 30 cents, so the cost climbs with every order you take. Restaurant depth is also thin on the Free plan, and your marketplace orders keep arriving on their own tablets.

02

GloriaFood

Free, when free is the constraint
Best for

The restaurant with no software budget at all this quarter. GloriaFood offers a free ordering system, and you can be taking pickup orders off your own site in an afternoon. When cash is the binding constraint, that beats every argument about features. One caution: its own site now says "GloriaFood will reach end of life on April 30, 2027" (gloriafood.com, read 4 Oct 2026), so treat it as a stopgap, not a home.

Pricing

The core ordering system is offered free, with paid add-ons for online card payments, promotions and a point of sale. GloriaFood lists those prices on its own pricing page. We could not confirm them there on 4 Oct 2026, so no figure is repeated here. Card processing depends on the provider you connect.

The honest downside

Free buys you ordering, not a business. There is no owned customer database worth the name, no marketplace ingestion, and you will outgrow it. Treat it as a bridge that proves your regulars will order direct, then move.

04

ChowNow

Commission-free plus a diner network
Best for

A small restaurant that wants commission-free direct ordering with a modest discovery bump attached. The underrated feature for a small kitchen is Order Throttling: ChowNow hands out 15-minute capacity slots and hides the full ones, so a two-person line does not get twelve tickets at 6:40pm.

Pricing

Listed by ChowNow, read 4 Oct 2026, each as a starting price. Launch $229/month on annual billing or $249 month-to-month, Grow $319/$349, Elevate $409/$449, plus a one-time setup fee of $119 to $499 and payment processing of 2.95% + 29 cents. Branded mobile apps add Apple’s $99 annual developer fee, and Flex Delivery orders are $7.98 each. 0% commission on direct orders.

The honest downside

Three lines stack before you have sold a single sandwich: subscription, setup fee, processing. The processing line is charged on every order, so the monthly total rises with volume where a flat plan stays put.

05

Owner.com

Most complete package, and you pick the fee shape
Best for

A small restaurant whose actual problem is marketing, not order-taking. Owner ships the website, a branded app, automated SEO pages, loyalty, and email and text campaigns in one subscription. It is also the only platform here that openly sells you a choice between a percentage plan and a flat plan, which is a genuinely operator-friendly thing to do.

Pricing

Listed by Owner.com, read 4 Oct 2026. Flexible is $249/month plus a 5% restaurant fee per order. Flat Rate is $499/month with no restaurant fee per order. On both plans guests pay a 5% order support fee at checkout.

The honest downside

The guest-side 5% is a percentage, so it climbs with the ticket: $5.00 on a $100 order, where a flat fee stays at $0.99. And on Flexible the restaurant-side 5% climbs with sales as well, so a busy month on Flexible can cost more than Owner’s own flat plan would have.

06

Zayos

The crossover, once the volume is real
Best for

The small restaurant that is not really small online any more: direct orders are a real share of the business, or it has a marketplace habit it wants to break. Zayos is one flat monthly bill per location for a branded ordering site on your own domain, a customer book you own and can export, and, on the $499 Operator + Tablet plan, DoorDash, Uber Eats and Grubhub tickets ingested into the same kitchen tablet through Otter.

Pricing

Published on our pricing page. $399/month Operator, $499/month Operator + Tablet, $599/month Concierge, per location, month to month, no setup fee. The restaurant pays 0% commission and keeps 100% of food revenue, and 100% of tips on pickup and dine-in. On delivery the tip goes to the driver. The diner pays a flat service fee at checkout: $0.99 pickup, $0.99 delivery, $0 dine-in, 10% on catering. Payments run through Stripe, so confirm card processing in your quote the way you would with anyone on this list.

The honest downside

Full disclosure: we build Zayos, and $499 (Operator + Tablet) is the wrong number for a genuinely small restaurant. At low online volume, Square Online and ChowNow both cost less. We are also the youngest platform here. Naya Grill in Pompano Beach is live and taking orders today, and eight more storefronts are live and taking direct orders. If a ten-year track record is your first filter, four platforms above this one have one.

07

Toast Online Ordering

Only if you already run Toast
Best for

A small restaurant already on Toast POS. One menu, one ticket flow, one vendor, no third-party integration to babysit. If your whole floor already runs on Toast, adding its ordering module is the path of least resistance, and pretending otherwise would be dishonest.

Pricing

Toast lists its Starter Kit from $0 a month and its Point of Sale plan from $69 a month, with online ordering sold as an add-on and no price shown for it (read 4 Oct 2026). Ask Toast for the ordering price in writing.

The honest downside

You cannot buy it without Toast, which means Toast hardware and Toast payment processing arrive with it, and the diner-facing page defaults to a toasttab.com address rather than your own domain. Buying a point of sale to get an ordering page is backwards.

Sources for the prices and rates in this section: Square pricing and plans; Menufy pricing; ChowNow pricing; Owner.com pricing; Toast pricing, read 4 Oct 2026. A company can change them; its own page is what counts.

Straight answers

What small restaurant owners ask before they sign.

What is the best online ordering system for a small restaurant?
For most small independents in 2026 it is Square Online, because it starts at $0 a month, runs on the register you probably already have, and costs you nothing until an order actually comes in. GloriaFood is the answer if even that is too much. Menufy is the cheapest flat plan at $149 to $179. ChowNow adds a diner network. Owner.com has the deepest marketing package. Zayos, which we build, is the flat-fee option once your online volume is high enough that a percentage costs more than a flat bill. Toast Online Ordering is only worth considering if you already run Toast POS.
How many online orders a month do I need before a flat monthly fee is worth it?
It depends on your average ticket and on which percentage plan you are comparing against, so work it out with your own numbers. First find what the percentage plan costs you per order: its listed percentage times your average ticket, plus any fixed cents per order. Then take the gap between the two monthly fees and divide it by that per-order cost. The answer is your crossover order count. Below it the percentage platform is cheaper and you should use it.
Is there a genuinely free online ordering system for restaurants?
Yes, in the sense of no subscription. Square Online has a $0 plan, and GloriaFood offers a free ordering system. Neither is free once money moves: Square’s Free plan carries 3.3% + 30 cents per online transaction, and GloriaFood sells online card payments as a paid add-on. Free means no subscription, not no cost.
Do I need a point of sale system to take online orders?
No. Square Online, GloriaFood, Menufy, ChowNow, Owner.com and Zayos all take direct orders without you replacing your register. Toast Online Ordering is the exception on this list: it is a module of the Toast ecosystem and cannot be bought on its own. If a salesperson tells you that online ordering requires their point of sale, they are describing their product, not the category.
Should a small restaurant quit DoorDash and Uber Eats entirely?
Usually not. The marketplaces charge a 15% to 30% base commission and a 25% to 35% blended real cost once delivery, marketing and processing stack, but they also put your food in front of people who have never heard of you. The pattern that works for small operators is hybrid: keep the marketplaces as a discovery channel, and move the regulars who already search for you by name onto a direct channel where you keep 100% of the food revenue.
What does online ordering actually cost a small restaurant in 2026?
As listed on each vendor’s own pricing page on 4 Oct 2026: Square Online is $0 to $149 a month per location plus 2.9% to 3.3% + 30 cents per online order. Menufy is $149 to $179 a month flat. ChowNow is $229 to $449 a month plus a $119 to $499 setup fee and 2.95% + 29 cents per transaction. Owner.com is $249 a month plus 5% per order, or $499 flat. Zayos is $399 to $599 flat per location with no setup fee. Toast shows no price for its online ordering add-on, and GloriaFood offers a free core system with paid add-ons.

Sources for the prices and rates in this section: Square pricing and plans; Menufy pricing; ChowNow pricing; Owner.com pricing; Toast pricing, read 4 Oct 2026. A company can change them; its own page is what counts.

Sources
  • Square pricing and plans, read 4 Oct 2026: Square Free $0, Square Plus $49 and Square Premium $149 per location a month, with online card payments at 3.3% + 30 cents on Free and 2.9% + 30 cents on Plus and Premium.
  • GloriaFood pricing page: its own list of the free system and the paid add-ons. No price from it is repeated on this page.
  • Menufy pricing page, read 4 Oct 2026: $179/month on a month-to-month basis, $149/month on an annual agreement, no per-order commission.
  • ChowNow pricing page, read 4 Oct 2026: Launch $229/$249, Grow $319/$349, Elevate $409/$449, $119 to $499 setup fee, 2.95% + 29 cents processing, $99 Apple developer fee, $7.98 per Flex Delivery order. Order Throttling behaviour from ChowNow restaurant support.
  • Owner.com pricing page, read 4 Oct 2026: Flexible $249/month plus 5% restaurant fee, Flat Rate $499/month, 5% guest order support fee on both.
  • Toast pricing, read 4 Oct 2026: Starter Kit from $0 a month, Point of Sale from $69 a month, online ordering listed as an add-on with no price shown.
  • Zayos pricing: the $399, $499 and $599 tiers, no setup fee, and the diner-paid flat service fee referenced throughout.

Vendors change plans. Confirm current terms on the vendor's own page before you sign anything.

Sources for the prices and rates in this section: Square pricing and plans; Menufy pricing; ChowNow pricing; Owner.com pricing; Toast pricing, read 4 Oct 2026. A company can change them; its own page is what counts.

Find your own crossover number.

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