Town n Country restaurant online ordering at your real price. Zayos.
Zayos is commission free online ordering for Town n Country restaurants. On a $13 lunch ticket a 30% blended app rate leaves nothing, so many owners raise app prices. Your own branded site shows your real price. Flat $499 per month, per location.
Free, no card, about 60 seconds.
Can a $13 lunch ticket carry a 30% commission?
It cannot, and every operator west of the Veterans knows it. Town n Country is unincorporated west Hillsborough County, about 88,000 residents at the 2020 census, packed into apartment blocks and single story plazas between Hillsborough Avenue, Waters Avenue, Sheldon Road and Memorial Highway. The food here is counter food, and it is very good: Cuban cafeterias, taquerias, panaderias, Colombian and Venezuelan kitchens, pho counters, halal grills, Caribbean plate lunches. Average tickets sit in the $11 to $16 range. A percentage rate does not care about any of that. It takes the same cut from a $13 plate that it takes from a $60 steak dinner, and on the $13 plate that cut is usually the entire margin.
So most kitchens do the only thing left. They raise the app price. A 20% to 30% markup on the marketplace menu is the standard survival move, and it works, right up until the person who eats with you three times a week opens the app.
What does the markup cost you with your own neighbors?
Your regulars know your prices by heart. When the sandwich reads $11 at the counter and $13.75 in the app, plus a service fee, plus a delivery fee, plus a tip, they do not blame the marketplace. They think your restaurant got expensive. In a neighborhood this dense, where families eat at the same six places for years and talk to each other, that impression spreads fast and it is very hard to reverse. You paid a commission to acquire a reputation problem.
Does your menu have to be written in marketplace English?
On a marketplace, your food gets pushed into a category tree built for national chains, and item names get sanded down so the search index can handle them. On your own site, a pastelito is a pastelito, a torta is a torta, a mana’eesh is spelled the way you spell it, and the sections match the way your kitchen actually thinks. That is not sentiment, it is search. People here look for the dish by name, and a page on your own domain can rank for that name. A tile inside an app cannot, because the credit goes to the app.
What does the same plate earn on the app and on your own site?
Modeled, not a customer result. App menu price shown at a 25% markup, a common way operators try to absorb commission, netted at a 30% effective blended rate. On Zayos the counter price is the price, and you keep all of it.
| Item | Your counter price | Listed on the app | You keep |
|---|---|---|---|
| Cuban sandwich | $11.00 | $13.75 | $9.63 |
| Lunch plate with rice and beans | $14.00 | $17.50 | $12.25 |
| Two taco plate | $9.50 | $11.88 | $8.32 |
| Family box for four | $38.00 | $47.50 | $33.25 |
On the $11 sandwich the customer pays $2.75 more than your counter price before fees, and you keep $1.37 less. On Zayos that sandwich lists at $11.00, the diner adds $0.99 for pickup at checkout, and you keep the full $11.00 plus the tip.
What does app commission cost a Town n Country kitchen in a year?
Modeled, not a customer result. 1,400 app orders a month at a $13 average ticket, at a 30% effective blended rate. High volume, low ticket, which is the shape of this market.
Marketplace commission runs 15% to 30% as a base rate, and 25% to 35% as a blended real cost once delivery, marketing and processing fees stack. Zayos is a flat $499 a month per location and does not move when your order count does. Check your own numbers in the commission calculator, or read whether restaurants make money on DoorDash.
Which Town n Country corridors does Zayos cover?
Out here the plaza is the district and the road is the address. These are the corridors your customers name when they tell someone where to find you.
Plus Westchase, Oldsmar, Egypt Lake and the rest of west Hillsborough County.
What kind of kitchen does this fit?
Counter service with a line at noon and a shift crowd at ten at night. Your storefront carries your brand, your photography and your own dish names, on your own domain.
Is Zayos live in Town n Country yet?
No. We have no restaurant live anywhere in Tampa Bay today, and we are not going to pretend otherwise. Zayos is built in Fort Lauderdale by Zay Revenue Group. The restaurant taking direct orders on it right now is Naya Grill, a Lebanese fast casual brand in Pompano Beach and West Palm Beach, keeping $48k+ a year that used to go to commissions on a run of 3,000 orders a month. That is a counter kitchen with a check average close to yours, which is exactly why the math on this page is worth your ten minutes. Town n Country operators are onboarding now.
What does Zayos cost a Town n Country restaurant?
Operator is $499 a month. Operator plus Marketplace, which adds DoorDash, Uber Eats and Grubhub ingestion through Otter, is $599. Concierge is $699 and includes up to five virtual brands per kitchen. All three are per location, per month, month to month, no setup fee. The diner pays a small service fee at checkout, $0.99 pickup, $2.99 delivery, nothing on dine in, 10% on catering. The restaurant never pays it and keeps 100% of food revenue and tips.
Full pricing breakdown →What do Town n Country owners ask before they switch?
Why did I have to raise my prices on DoorDash?
What does the markup actually cost me?
What does the same sandwich earn me on the app versus on my own site?
How much is that across a year?
Can my menu keep the names my customers actually use?
Most of my orders are pickup anyway. Is this still worth it?
Do I have to leave the apps?
Is Zayos live in Town n Country or anywhere in Tampa?
See what the markup is really costing you.
The free AI report runs your restaurant through the same commission math on this page. No card, about 60 seconds.