◆ Spokane · Inland Northwest

They took a cut of an order the customer drove over to collect. Zayos does not.

Quick answer

Zayos is commission free ordering on a Spokane restaurant's own site. Pickup costs the diner a flat $0.99 and the restaurant nothing, delivery is $2.99 to the diner, and dine-in is free. Plans are $499 to $699 per location per month. Zay Revenue Group is based in Fort Lauderdale, Florida.

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What actually happens on a $28 pickup order?

Follow one ticket down both paths. Pickup is billed at the low end of the published 15% to 30% base commission range, so this models 15%. Delivery is where the blended real cost climbs to 25% to 35% once dispatch, promoted placement and processing stack on top.

On a marketplace, $28 pickup order

  • Diner opens the app, finds you next to four competitors and a sponsored listing.
  • The app charges the restaurant base commission on an order it never drove. At 15% that is $4.20.
  • The diner drives over, parks, and collects the food themselves.
  • You get the ticket. You do not get the name, the phone number or the email.
$4.20 out of your pocket

On Zayos, the same $28 pickup order

  • Diner opens your site, on your domain, with no competitor beside you.
  • The diner pays a flat $0.99 service fee at checkout. The restaurant pays nothing per order.
  • The diner drives over, parks, and collects the food themselves.
  • Name, phone, email and full order history land in a customer book you own.
$0 out of your pocket

A restaurant running 500 pickup orders a month at a $28 average pays about $2,100 a month in pickup commission at that rate, roughly $25,200 a year, for a service that ends at the counter. The Operator plan is $499 a month flat and covers delivery and dine-in ordering as well.

Why is a spread out market worse on the apps?

Spokane is a regional hub, not a dense grid. It feeds eastern Washington, north Idaho and a slice of western Montana from a metro of a few hundred thousand people spread across a lot of ground, with the Idaho line twenty minutes east and college towns hanging off the edges at Cheney and up the hill at Gonzaga. Courier supply in a market like that is thinner than in Seattle or Portland, and thin supply is expensive supply.

In a low density market the marketplace passes its own costs to the diner, and the diner blames the price on your restaurant.

You can watch it happen on any Tuesday. Long distance fees, small order fees, service fees and surge stack on the diner side until a $28 dinner shows up as $46, the customer abandons the cart, and nothing about that decision was yours. Meanwhile the same platform is taking a mid teens cut from the pickup orders that make up a large share of a market where nearly everyone drives anyway. That is the worst of both ends: you pay on the orders you fulfilled yourself, and you lose the orders you never saw.

Direct ordering puts those levers back on your side of the counter. You set the delivery radius to the ground you can actually cover, you set the prep buffer so a Hoopfest weekend or a Bloomsday morning fills the line at the rate the kitchen cooks, and the diner sees one flat fee instead of four variable ones. Marketplaces keep running underneath for the genuine strangers, ingested through Otter into the same kitchen tablet, at $599 per location per month on the plan that includes it.

Where can Inland Northwest diners order from?

Anywhere you already serve. The storefront runs on your own domain and the radius is yours to set, including across the state line.

Downtown + Riverfront
Kendall Yards
South Perry
Garland District
Browne’s Addition
North Monroe
Hillyard
South Hill
Spokane Valley
Liberty Lake
Cheney
Airway Heights
Deer Park
Medical Lake
Post Falls, ID
Coeur d’Alene, ID

Is Zayos a Spokane company?

No. Zayos is built and run by Zay Revenue Group, LLC out of Fort Lauderdale, Florida. Naya Grill, with locations in Pompano Beach and West Palm Beach, is the only restaurant live and taking orders on Zayos today, keeping more than $48,000 a year that used to go to commissions at roughly 3,000 orders a month. Seven more storefronts are built and open ordering at their own launches, all of them in South Florida.

Spokane is a market we serve from Florida, remotely, and the work happens over screen share: menu build, storefront, kitchen tablet routing, customer book, tax set aside. If having a local rep in the Valley matters more to you than the fee structure, that is a fair reason to pick someone else, and we would rather you hear it here.

Spokane operator questions

Do marketplaces really charge commission on pickup orders?
Yes. Pickup is billed at the low end of the base commission range, generally somewhere in the mid teens, on an order the platform never dispatched, never drove and never insured. On a $28 pickup ticket at 15% that is $4.20 for handing you a customer who was standing in your parking lot ten minutes later. On Zayos the diner pays a flat $0.99 pickup service fee and the restaurant pays nothing per order at all.
Is Zayos operating in Spokane or anywhere in Washington?
No. Zayos is made by Zay Revenue Group, a Fort Lauderdale, Florida company, and every one of its restaurants is in South Florida. Naya Grill, in Pompano Beach and West Palm Beach, is the only one live and taking orders today. Spokane is a market we serve remotely. There is no Inland Northwest office and no local rep, and we would rather tell you that up front than have you find out later.
Courier coverage out here is thin. Does a direct site help or hurt?
It helps, because it stops the courier supply problem from being your pricing problem. In a spread out metro the marketplaces price scarcity into the diner side of the check with long distance fees, surge and service charges, and the diner blames the total on your restaurant. On your own site you decide the delivery radius, the prep buffer and the flat $2.99 delivery fee the diner sees. You can run your own drivers, cap the radius to what you can actually serve, or lean the whole thing toward pickup.
What if most of my business is dine-in?
Then the dine-in fee is the number that matters, and it is $0. QR ordering at the table carries no diner service fee and no commission. For a South Perry or Kendall Yards dining room that is a way to move the counter line onto phones without adding a per order cost to anything.
How much does it cost, and is there a contract?
Operator is $499 per location per month, Operator plus Marketplace is $599, and Concierge is $699. Month to month, no setup fee, no commission on orders or tips. The diner pays a small flat service fee at checkout: $0.99 pickup, $2.99 delivery, $0 dine-in, 10% on catering.
Can I keep DoorDash and Uber Eats for the Gonzaga and event crowds?
Yes. Big weekends bring visitors who search the apps because that is what is on their phone, and there is no reason to give that up. On Operator plus Marketplace, Otter ingests DoorDash, Uber Eats and Grubhub tickets into the same kitchen tablet as your direct orders, so a Hoopfest weekend runs on one screen instead of four.
My customers are in two states. Does the Idaho line matter?
Not to the software. Your storefront serves whatever radius you set, so Post Falls and Coeur d’Alene diners order from a Spokane Valley kitchen the same way a Cheney student does. Sales tax is calculated and set aside per location through DAVO rather than being sorted out in the spring.
Related reading
Seattle ordering →
The dense version of the same market.
Denver ordering →
Another mountain west hub city.
Minneapolis ordering →
Winter demand, spelled out.
Pizzerias →
The most pickup heavy menu there is.
Also: pricing · QR dine-in ordering · how it works · all cities

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