◆ San Jose online ordering · Now onboarding

San Jose restaurants are losing $48k+/year per location to delivery apps. Zay-OS is how the South Bay takes it back.

Commission-free direct ordering on your own San Jose restaurant's branded site. DoorDash, Uber Eats, and Grubhub keep running, ingested into the same kitchen tablet via Otter. $499/month flat, no commission on orders or tips. Built for the Little Saigon phở houses, Japantown institutions, Alum Rock taquerias, and Santana Row kitchens feeding the largest city in the Bay Area.

Zay-OS gives San Jose restaurants commission-free online ordering on their own branded website. Third-party apps like DoorDash and Uber Eats charge 15-30% base commission per order (25-35% blended real cost), costing a typical independent $48,000 or more per location every year — and San Jose's tech-worker delivery volume makes the percentage bill even larger. Zay-OS charges a flat $499 to $699 per location per month with a small flat service fee paid by the diner ($0.99 pickup, $2.99 delivery; 10% on catering), and routes marketplace orders into the same kitchen tablet through Otter. It is live at Naya Grill in Florida and now onboarding San Jose operators.

Run the free grader → Get started →
Every San Jose food district

Little Saigon. Japantown. Alum Rock. Santana Row.

From the phở houses on Story and Tully to Japantown's generational institutions, the Alum Rock taqueria corridor, Santana Row destination dining, and Willow Glen neighborhood spots — Zay-OS is set up to rank your restaurant in the district diners actually search.

Downtown San Jose
Little Saigon
Japantown
Alum Rock
East San Jose
Santana Row
Willow Glen
The Alameda
Berryessa
Almaden
Cambrian Park
Evergreen
North San Jose
Campbell
Milpitas
Cupertino

Plus every Santa Clara County community across the full South Bay service area.

Why San Jose

The Bay Area's biggest city, the country's highest delivery ceiling — and a percentage tax on all of it.

San Jose is the largest city in the Bay Area, and its restaurant scene is built on immigrant institutions rather than tasting menus. Little Saigon anchors it: San Jose is home to the largest Vietnamese community of any city in the United States, and the phở houses, bánh mì counters, and bún bò Huế kitchens along Story Road and Tully Road feed the city at volume. These are high-frequency, modest-ticket operators — the exact math a 25-35% blended marketplace take punishes worst, where the commission on a $14 phở order can be the entire margin.

Japantown tells the same story from a different century. One of only three remaining Japantowns in the United States, it runs on generational loyalty — ramen, sushi, izakaya, and family institutions whose regulars have been reordering for decades and will happily do it from a branded site in one tap. East of downtown, Alum Rock Avenue carries one of Northern California's great taqueria corridors, and Santana Row and Willow Glen add destination dining that doubles as weeknight takeout. Over all of it sits the South Bay's defining economic fact: hundreds of thousands of tech workers with some of the heaviest delivery habits in the country, ordering lunch to campuses in North San Jose and dinner to apartments from Berryessa to Almaden. On a marketplace, every one of those orders is taxed; on your own site, none of them are.

What every one of these operators has in common is that the marketplaces own their customer relationship and tax every order. A typical independent loses $48,000 or more per location per year to third-party commission — for a high-volume Little Saigon or downtown kitchen it is far more. Zay-OS flips it: your regulars order direct on your own branded site at zero commission, while DoorDash, Uber Eats, and Grubhub keep bringing first-time diners and route straight into the same kitchen tablet via Otter. You keep the reach and stop paying rent on the customers you already earned.

The proof restaurant — the exact playbook San Jose gets

Naya Grill — live in Florida, proving it works.

Zay-OS is not live in San Jose yet — the city is onboarding now. But the system is already running in production. Naya Grill is a Lebanese fast-casual brand on Zay-OS across two Florida locations. Direct orders flow through their branded site with zero commission. DoorDash, Uber Eats, and Grubhub orders ingest into the same kitchen tablet via Otter. One ticket flow, one menu source of truth, four channels covered. That is the identical setup a Little Saigon, Japantown, or Alum Rock operator runs on day one — and the South Bay's delivery volume means every recovered percentage point is worth more here than almost anywhere.

2
live locations
0%
on direct orders
1
kitchen tablet
4
channels routed
Every San Jose cuisine

Phở. Taquerias. Ramen. Dim sum.

The San Jose table runs from Story Road phở and Alum Rock tacos to Japantown ramen, dim sum halls, Korean BBQ, South Asian kitchens, and one of the deepest Filipino food scenes in the country. Zay-OS schema ranks across all of them, and the branded site handles multilingual menus and dish names properly.

Vietnamese phở + bánh mì
Mexican taquerias
Japanese
Chinese + dim sum
Korean BBQ
Indian + South Asian
Filipino
Sushi + poke
Boba + dessert cafés
Mediterranean + halal
Pizza
Burgers + shakes
San Jose flat pricing

$499/month per location. No commission. Ever.

Operator is $499/month. Operator + Marketplace (Otter-ingested DoorDash, Uber Eats, Grubhub) is $599. Concierge is $699/month per location (up to 5 virtual brands per kitchen included). The diner pays a small flat service fee at checkout ($0.99 pickup, $2.99 delivery; 10% on catering) — the restaurant keeps 100% of food revenue, with zero commission on orders or tips.

Start now → Full pricing breakdown →
San Jose operator questions

Asked by the San Jose restaurants we are talking to.

Is Zay-OS live in San Jose yet?
Not yet — Zay-OS is now onboarding San Jose operators, not live in the city today. The only live restaurant on Zay-OS is Naya Grill, a Lebanese fast-casual brand running two locations in South Florida (Pompano Beach and West Palm Beach). San Jose is the exact kind of market the system was built for: a branded direct-ordering site with zero commission, plus DoorDash, Uber Eats, and Grubhub ingested into one kitchen tablet via Otter — the same playbook a Little Saigon, Japantown, or Alum Rock operator gets on day one. Most operators are live in under 2 weeks once onboarding starts.
How much are San Jose restaurants losing to DoorDash and Uber Eats?
Third-party apps take 15-30% base commission per order — a 25-35% blended real cost once ads and fees stack. San Jose has one of the highest delivery ceilings in the country: hundreds of thousands of tech workers ordering to offices and apartments. A Little Saigon kitchen doing 2,200 marketplace orders a month at a $27 average ticket pays roughly $14,850 a month in commission at a 25% effective rate — over $178,000 a year off the top. Even a modest phở house or taqueria pushing 650 orders a month through the apps loses $48,000+/year per location. Direct ordering on Zay-OS puts every one of those dollars back in the operator account.
Does Zay-OS serve Little Saigon and the Vietnamese restaurants of East San Jose?
Yes — Little Saigon is a priority area. San Jose is home to the largest Vietnamese community of any city in the United States, and the phở houses, bánh mì counters, and bún bò Huế kitchens along Story and Tully are exactly the high-frequency, tight-margin operators the marketplaces hurt most — a $14 phở order paying a 28% take is a broken model. Direct ordering with a branded site and a CRM-driven repeat base is how these kitchens keep their margin, and the schema is built for the exact searches their customers make.
What about Japantown and the Alum Rock taquerias?
Both are core to the plan. San Jose Japantown is one of only three remaining Japantowns in the United States — a walkable district of ramen, sushi, izakaya, and generational institutions whose regulars reorder constantly. Alum Rock Avenue runs one of the best taqueria corridors in Northern California, where tickets are small, volume is high, and every marketplace percentage point comes straight out of the margin. We have dedicated operator guides at /for/mexican and /for/chinese, and the branded site handles menu languages and dish names properly.
How does the tech-worker delivery volume change the math?
It raises the stakes in both directions. South Bay tech workers order delivery at some of the highest rates in the country — lunch to the office, dinner to the apartment — so a well-ranked San Jose restaurant can push serious volume. On a marketplace, that volume is taxed at 25-35% blended on every single ticket; on your own branded site it is commission-free. The bigger your delivery ceiling, the more a flat $499 to $699 a month beats a percentage — that is the whole argument, and in San Jose the ceiling is about as high as it gets.
We are a Santana Row or Willow Glen sit-down spot — is direct ordering still worth it?
Yes. Santana Row and Willow Glen draw destination diners who also order takeout from the same kitchens on weeknights — and those repeat orders are the ones you should never pay commission on. A branded ordering site keeps the premium feel of the room (your brand, your photography, your menu names), adds catering with a flat 10% fee, and the diner-paid service fee is $0 for dine-in QR ordering. The restaurant keeps 100% of food revenue and tips across all of it.
What if I run multiple San Jose locations or virtual brands?
Concierge ($699/month per location, up to 5 virtual brands per kitchen) is built for multi-location and multi-brand operators. A common San Jose setup: one Concierge plan covering a Little Saigon flagship, a Berryessa second location, and a ghost-kitchen wing (say a boba brand and a wing concept) run out of the same physical kitchen. One menu source of truth, one tablet per location, one dashboard.
Do I have to drop DoorDash and Uber Eats to switch?
No. Every operator we onboard keeps the marketplaces running for first-time-diner discovery — the new hire ordering lunch to a North San Jose campus, the visitor at Santana Row. On Operator + Marketplace ($599/mo), Otter pulls every DoorDash, Uber Eats, and Grubhub order into the same kitchen tablet as your Zay-OS direct orders. Your regulars move to direct ordering and stay there; you keep marketplace reach without paying commission on the customers you already own.
Keep reading
San Francisco ordering →
Up the peninsula, same commission math.
Chinese restaurant operators →
Dim sum halls, noodle houses, takeout kitchens.
Mexican + taqueria operators →
Built for the Alum Rock corridor.
Also: how it works · integrations · pricing

Built for San Jose. Onboarding now.

Run the free grader to see what your Little Saigon, Japantown, Alum Rock, Santana Row, or Willow Glen restaurant lost to the marketplaces last month — or jump straight to getting started.

Run the free grader → Get started