One brand, four counties, four different demand curves. Zayos prices it per location.
Zayos gives an Orlando Kissimmee restaurant group commission free ordering on its own site, billed flat per location at $499 to $699 a month with one menu source of truth. Zay Revenue Group is a Fort Lauderdale, Florida company and serves Central Florida remotely.
Looking for one store rather than a group? Read Orlando restaurant online ordering or Kissimmee restaurant online ordering, which go street by street.
What does a percentage cost a group instead of a single store?
It multiplies, and that is the whole problem with a commission when you own more than one door. Modeled at 600 orders per location per month, a $30 average ticket and a 25% blended marketplace rate, against Operator plus Marketplace at $599 per location. Marketplaces publish 15% to 30% base commission and land nearer 25% to 35% blended once delivery, promoted placement and processing stack.
| Group size | Marketplace commission | Zayos, per month | Difference / year |
|---|---|---|---|
| 1 location | $4,500/mo | $599/mo | $46,812 |
| 3 locations | $13,500/mo | $1,797/mo | $140,436 |
| 6 locations | $27,000/mo | $3,594/mo | $280,872 |
Modeled arithmetic with every input shown, not a customer result. Across our own modeling a single location keeps somewhere between $48,000 and $300,000 or more a year at 3,000 to 12,000 orders a month, depending on ticket average and effective rate. Run yours in the free report.
How should a group roll this out across the metro?
Start with your highest repeat store, not your busiest one
The unit where regulars already know your name converts to direct ordering fastest, because those diners were never really the marketplace apps in the first place. A tourist corridor store depends on strangers and should move second.
Keep the marketplaces on at every location while you switch
Discovery from visitors is the one job the apps do well. On Operator plus Marketplace, Otter ingests DoorDash, Uber Eats and Grubhub into each store tablet, so nothing goes dark during the rollout.
Publish one menu, then override per store
Prices, hours, delivery radius, taxes and sold out items are per location. The item itself lives once, so a price change does not become four manual edits and three mistakes.
Add locations as they open, not on an annual contract
Billing is month to month at $499 to $699 per location, with no setup fee. A store that opens in March starts billing in March.
Why does one metro need four different playbooks?
Because the Orlando Kissimmee Sanford metro is not one market wearing one hat. A tourist corridor store, a commuter suburb store and a university store share a logo and share almost nothing else. Per location settings exist so each one can behave like what it actually is.
Orange County
Downtown, Mills 50, Winter Park, Dr. Phillips, Sand Lake, Horizon West, the UCF trade.
Osceola County
Kissimmee, the US-192 corridor, Buenaventura Lakes, Poinciana, St. Cloud, Celebration.
Seminole County
Sanford, Altamonte Springs, Oviedo, Longwood, Lake Mary. Commuter suburbs that eat at home.
Lake County
Clermont, Winter Garden edge, the fast growing west side of the metro.
The group problem the apps never solve
Every multi unit operator in Central Florida eventually hits the same wall. The tourist store looks like a monster on paper and returns almost nothing, because visitors found it on an app, paid the app, and will never be seen again. The neighborhood store looks quieter and is worth far more, because its diners come back weekly. A percentage fee charges you the same rate for both, which means you are paying finder's fees on customers who did not need finding.
A marketplace charges you the most for the customer who was already loyal to you.
Direct ordering separates those two jobs. Keep the marketplaces pointed at the corridors where strangers actually search, US-192, Sand Lake, International Drive, the theme park perimeter, and route those tickets through Otter onto the same kitchen tablet as everything else. Then give your regulars in Winter Park, Oviedo, Lake Mary, St. Cloud, Poinciana and Buenaventura Lakes a branded site on your own domain where nothing is skimmed. Every one of those orders writes a name, phone, email and order history into a customer book the group owns, so marketing a new Winter Garden opening no longer means renting an audience back from an app.
Operationally it stays boring, which is the point. One menu is the source of truth and each store overrides its own hours, prices, prep times, radius and tax. The line cooks watch one tablet. Sales tax is set aside automatically through DAVO instead of being discovered in April. Adding the fifth store is a new line on a month to month bill, not a renegotiation.
Where Zayos actually operates today
Zay Revenue Group is a Fort Lauderdale company and all of its restaurants are in South Florida. Naya Grill, in Pompano Beach and West Palm Beach, is the only one live and taking orders right now, keeping more than $48,000 a year that used to go to commissions at roughly 3,000 orders a month. Storefronts are built for Shishka Lebanese Grill, La Vie Mediterranean, Yummy Grill, aura, Courtyard Cafe, Mr. Smoke across thirteen locations, and Yalla Market, each opening ordering at its own launch.
Nobody from Zayos is going to walk into your Kissimmee dining room this week. Central Florida is served remotely, and the multi location build described on this page is the same one that put a thirteen location brand on a single hub, done over screen share.
What group operators ask
I run stores in Orange and Osceola. Do I pay once or per location?
Does Zayos have restaurants live in Orlando or Kissimmee?
Can each location have its own hours, prices and delivery zone?
Which of my locations should go direct first?
We run virtual brands out of one kitchen. Does that work here?
How does the tourist season swing change the math?
What does the diner pay on a direct order?
How long does a multi location rollout take?
Price the whole group in one pass
The free report runs your real order counts and ticket averages, store by store. Sixty seconds, no card, and it is yours whether or not we ever speak.