Zayos is built for the half of the valley that never sees a tourist.

Why is North Las Vegas not the same market as the Strip?

Because almost nothing about the Strip playbook applies here. North Las Vegas is a separate incorporated city of roughly 280,000 residents, and its economy is warehousing, distribution, light manufacturing, the speedway, and a fast growing base of master planned housing in Aliante and Craig Ranch. Your customer is not a visitor with a per diem who will never come back. Your customer lives four miles away and could order from you every week for the next decade.

That distinction is the whole economic argument. A marketplace is a discovery machine, and discovery is worth paying for once. Paying 25% to 35% blended, forever, on a neighbor who already knows your name is not discovery, it is rent. On Zayos those repeat orders come through your own site at zero commission to you, and the diner pays a flat service fee at checkout: $0.99 pickup, $2.99 delivery, $0 dine in, 10% catering.

Growth makes it sharper still. North Las Vegas has added housing faster than most of the valley, and a household that just moved into Aliante or Craig Ranch is choosing its regular spots right now, in its first few months. Winning that household through a marketplace means paying a percentage on every order they will ever place. Winning it through your own site means paying nothing after the first one, and having a way to reach them directly when you add a new item or run a slow Tuesday.

The second thing that separates this city is the clock.

What does Zayos cost if I run several brands out of one kitchen?

North Las Vegas has the cheap square footage and the highway access that make delivery only kitchens work, and plenty of operators here run more than one concept out of one hood. Concierge is $699 per location per month and covers up to five virtual brands from that kitchen. Billing stays per location, not per brand. Operator is $499 and Operator plus Marketplace is $599, all month to month with no setup fee.

One thing we will be straight about: Zayos is built and run by Zay Revenue Group, a Fort Lauderdale, Florida company, and we serve North Las Vegas from Florida. We have no Nevada customers and no Nevada office. The only restaurant live and taking orders on Zayos today is Naya Grill, across two South Florida locations, where direct ordering keeps more than $48,000 a year that used to go out as commission. Onboarding is remote, and most operators are live in under two weeks.