Zayos gives Lubbock restaurants a flat fee, in a town where sales swing with the semester.
For restaurant owners: this is online ordering software, not a restaurant directory.
Zayos is commission free online ordering for Lubbock restaurants. Diners order on your own branded site, you keep 100% of food revenue, and 100% of tips on pickup and dine in, and marketplace tickets land on the same kitchen tablet. Flat $399 to $599 per location monthly, no setup fee, month to month.
No setup fee. Month to month. We get you live in under a week.
Why does a percentage commission cost a college town more?
Because a percentage is biggest in the month your kitchen is busiest. Lubbock is not an evenly loaded market. Around 40,000 Texas Tech students arrive in late August and leave again in May, and a restaurant on Broadway, along 19th Street, or in the Depot District feels that as a step change in ticket count, not a gentle curve. A marketplace bills you as a share of sales, so your worst cost month is your best sales month by construction.
What does the Texas Tech calendar do to your order volume?
Here is the arithmetic, using a $26 average ticket and a 25% blended marketplace rate. Blended means commission plus the delivery, marketing and processing fees stacked on top, which typically lands between 25% and 35%. Base commission alone runs 15% to 30%. This is a worked example on stated assumptions, not a Lubbock customer result.
| Month | App orders | App sales | Apps keep | Zayos |
|---|---|---|---|---|
| Peak semester month (September, October, February) | 900 | $23,400 | $5,850 | $499 (Operator + Tablet) |
| Shoulder month (December, May) | 600 | $15,600 | $3,900 | $499 (Operator + Tablet) |
| Between semesters (June, July) | 350 | $9,100 | $2,275 | $499 (Operator + Tablet) |
The marketplace line moves by more than $3,500 a month between the football season and the Fourth of July. The Zayos line does not move at all. That is the whole argument for a flat plan in a city whose demand is set by an academic calendar: you are buying a fixed cost in a market with a variable one.
What happens when delivery drivers are thin on the ground?
Lubbock is the Hub City for a reason. It is the trade, medical and university center for a very large stretch of the South Plains, and the nearest major metro is a long drive east. Courier supply in a market like this is thinner than it is in Dallas or Houston, which means longer promised windows, more reassigned orders, and a delivery experience you are paying a percentage for but do not control.
Pickup is the quiet majority of orders in car cities like this one, and pickup is where the marketplace cut is hardest to justify: no driver is dispatched, no route is optimized, and the customer still walks into your dining room. On Zayos a pickup order costs the diner $0.99 and costs you nothing. Shift workers from the Covenant and UMC hospital campuses, Texas Tech staff, and game day crowds heading to Jones AT&T Stadium are all pickup patterns first.
The second thing you get is the customer list. On a marketplace, the diner belongs to the app. On Zayos the phone number, the email, the order history and the reorder button belong to you, which is what lets a Lubbock operator bring back a student in September who ordered every week last spring.
Is Zayos live in Lubbock right now?
No, and we will not pretend otherwise. Zayos is built and run by Zay Revenue Group, a Fort Lauderdale, Florida company, and we serve the Lubbock market from Florida. One of the restaurants live and taking orders on Zayos today is Naya Grill, in Pompano Beach, Florida. Farooj Abo Alabed, also live on Zayos, is on pace for $40k+ a year in commission not paid to a marketplace: its direct food sales after discounts from 10 Aug to 3 Oct 2026 (55 days), annualized at a 35% blended marketplace cost.
Everything about onboarding is remote, which is how it works for any operator outside South Florida. Pricing is public and flat: Operator at $399, Operator plus Tablet at $499, and Concierge at $599, each per location per month, month to month, with no setup fee. Concierge includes up to five virtual brands out of one kitchen, still billed per location.
Full pricing breakdown →Questions Lubbock owners ask.
Do you have any restaurants in Lubbock on Zayos right now?
Why does a percentage fee hurt a college town more than a flat fee?
What does the diner pay on a Zayos order?
Delivery drivers are thin in Lubbock. Does direct ordering still work?
Do I have to cancel DoorDash and Uber Eats to use Zayos?
How long until a Lubbock restaurant is taking direct orders?
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No setup fee. Month to month. We get you live in under a week.
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