You know your regulars by name. Zayos makes sure your software does too.
Zayos gives Little Rock restaurants commission free ordering on their own site, and every order writes the customer name, phone, email and history into a book the restaurant owns and can export. Plans are $499 to $699 per location monthly. Zay Revenue Group is a Fort Lauderdale, Florida company.
Who knows your customer, you or the app?
This is the part of the marketplace deal that never shows up on the invoice. The commission is the price you can see. The customer record is the price you cannot.
| What you would want to know | On a delivery app | On your own site |
|---|---|---|
| Customer name | First name only, sometimes | Full name on every order |
| Phone number | Masked relay line that expires | Yours, permanently |
| Email address | Never shared | Yours, with consent captured at checkout |
| Order history | Held by the platform | Every item, every visit, exportable |
| How often they reorder | Invisible to you | Visible per household |
| When they stopped coming | You find out from the P&L | You find out in the customer book |
On a marketplace you rent your regulars back every single time they order.
What can you do with a list you actually own?
The sixty day win back
Filter every household that has not ordered in sixty days and send one message. If your list is 2,000 households and 4% come back for a single $32 order, that is 80 orders and about $2,560 in revenue for the price of a text. Buying those same 80 orders through marketplace placement at a 25% blended rate would have cost roughly $640 in commission.
The Friday regular
You already know who orders every Friday. When a Friday is slow you can tell them directly instead of buying a promoted listing that shows your restaurant to a stranger in a different zip code.
The new item announcement
A new plate, a new smoker, a new location in Argenta or out toward Chenal. A list you own reaches the people who already like your food on the day you want them, at no cost per name.
Modeled arithmetic with the inputs shown, not a customer result. Response rates vary by list quality, offer and how recently people ordered.
Why this argument lands harder in central Arkansas
Little Rock is a city where restaurants get known rather than discovered. A cheese dip that people argue about, a barbecue joint someone's father took them to, the tamale tradition that came up out of the Delta, a taqueria on the southwest side that a whole neighborhood treats as its kitchen. The River Market and SoMa draw downtown, the Heights and Hillcrest run on neighbors, Argenta pulls across the river, west Little Rock and Chenal feed the suburbs, and the medical and capitol districts put thousands of the same people in the same few blocks five days a week.
In a metro this size, a few thousand repeat households are not a marketing segment. They are the business.
That is exactly why handing those households to a third party is so expensive here, and why the commission is only half the bill. A large coastal market can absorb the loss of a customer record because there is always another wave of strangers. Central Arkansas does not work that way. When the same family orders forty times a year and the platform keeps their contact information, you are paying a percentage of every one of those forty orders for access to a relationship you built yourself, at the counter, with food.
A direct ordering site fixes both halves at once. The order comes in with no commission, so you keep 100% of food revenue and tips while the diner pays a small flat fee at checkout. And the record stays: name, phone, email, every item, every visit. Keep DoorDash, Uber Eats and Grubhub running underneath for the genuine strangers, ingested through Otter onto the same kitchen tablet, and let the direct channel quietly build the only asset in this business that nobody can take back.
Straight answer on where we operate
Zay Revenue Group is a Fort Lauderdale, Florida company. Naya Grill, in Pompano Beach and West Palm Beach, is the one restaurant live and taking orders on Zayos today, and it keeps more than $48,000 a year that used to go to commissions at roughly 3,000 orders a month. Storefronts are built for seven more brands, each opening ordering at its own launch. Every one of them is in South Florida.
We have no Little Rock customers to point you at, so we are pointing you at the method instead. Onboarding, menu build, storefront, kitchen tablet routing and support all happen remotely, and the free report at grader.zay-os.com will run your own numbers before you speak to anyone.
Little Rock operator questions
What does a delivery app actually keep from my orders?
Is Zayos operating in Little Rock or anywhere in Arkansas?
Why does owning the list matter more in a smaller metro?
What does it cost and what does the customer pay?
Do I have to leave DoorDash, Uber Eats and Grubhub to do this?
Is the customer data mine legally, or yours?
How long does it take to get going?
See what the apps kept last month
The free report runs your own numbers in about sixty seconds. No card, and you keep the report either way.