◆ Largo, Pinellas County

Largo runs on regulars. Zayos stops you paying a finder's fee on every one of them.

Quick answer

Zayos is commission free online ordering on a Largo restaurant's own website. Plans are $499, $599 or $699 a month per location. The diner pays $0.99 pickup or $2.99 delivery. You keep 100 percent of food revenue and every tip. Marketplace orders still land on one kitchen tablet through Otter.

Free. About 60 seconds. No card.

Why does a Largo plaza restaurant feel stuck with the delivery apps?

Because Largo has no sidewalk trade to fall back on. This is 82,000 people in the middle of Pinellas County, and nearly every restaurant here sits in a plaza on West Bay Drive, East Bay Drive, Seminole Boulevard, Ulmerton Road, Missouri Avenue or Starkey Road. Your sign is read at 45 miles an hour or it is not read at all. Nobody strolls past your patio on a Friday night, because there is no patio strip to stroll.

So when a Largo owner says the apps bring in business, what they usually mean is that the apps are the only front door they did not have to build themselves. You end up renting that door for a percentage of every plate that goes through it, forever, including the plates ordered by people who have known your address since 2019.

The fix here is not to quit the marketplaces. It is to stop paying them for customers you already found.

Where Largo actually eats

In Largo the corridor is the neighborhood.

Diners here search by road and plaza, not by district. Your Zayos site is set up to be found the same way people actually look for you.

West Bay Drive
East Bay Drive
Seminole Blvd
Ulmerton Road
Missouri Ave
Starkey Road
Belcher Road
Roosevelt Blvd
Largo Mall
Largo Medical district
Indian Rocks Road
Walsingham Road

What is the commission actually costing a Largo kitchen?

Marketplace commission runs 15 to 30 percent as a base rate, and 25 to 35 percent as a blended real cost once delivery, in app marketing and card processing stack on top. Take the middle of that blended range, 28 percent, and run a plausible Bay Drive kitchen.

Modeled, from the inputs shown
  • 700 marketplace orders a month at a $27 average ticket = $18,900 of app volume
  • At a 28 percent blended cost = about $5,292 a month
  • That is roughly $63,500 a year, from one address
  • Zayos Operator + Marketplace = $599 a month, $7,188 a year, flat

This is a model built from the order count and ticket size above, not a customer result. Change the inputs and the answer changes. The free AI report runs it on your real numbers.

The leak is your regulars, not your new customers

Largo skews older and steadier than almost anywhere else in Pinellas. Between the 55 and over communities, the mobile home parks off Seminole Boulevard, the hospital shifts in the Largo medical district and the office and light industrial work along Ulmerton Road, this is a weekly habit market. That is the best kind of restaurant business there is, and it is also the most expensive kind to route through a marketplace.

Paying 28 percent to a delivery app on a customer who has ordered from you every week for three years is a discovery fee for a discovery that already happened.

My customers are retirees and hospital staff. Will they order on a website?

Design decides that, not age. A Zayos ordering site opens in the phone browser, so there is no app to download and no account to create before checkout, and the last order is one tap away. Shift workers want the same thing for a different reason: hospital and office staff order to a clock, so a pickup scheduled for the start of a 30 minute break beats any delivery promise. You keep the phone line either way, and a call in order goes onto the same screen so the kitchen still works one ticket feed.

Largo sits in the middle of Pinellas. Does that help my delivery numbers?

More than most of Florida, yes. Largo is landlocked in the center of the county, roughly four miles from the Gulf beaches on one side and Tampa Bay on the other, on a plain street grid with no bridges and no toll roads in the way. A four mile radius drawn from West Bay Drive reaches most of Largo, Seminole, Belleair, south Clearwater, Pinellas Park and Indian Rocks Beach. Short predictable runs are what make delivery pay, and on your own site you set that radius, so a run that loses money never gets accepted.

Central Pinellas should be one of the cheapest places in Florida to run direct delivery, which is exactly why giving 28 percent of it to a marketplace stings so much.

What do I actually get for $499 a month?

Operator is $499 a month per location: your own branded ordering site on your own domain, menu with modifiers, pickup and delivery with a radius you set, the kitchen tablet, and a customer list that belongs to you. Operator + Marketplace is $599 and adds Otter ingestion, so DoorDash, Uber Eats and Grubhub tickets print in the same feed. Concierge is $699 and includes up to five virtual brands out of one kitchen.

All three are month to month, no setup fee, no commission. The diner pays $0.99 pickup, $2.99 delivery, nothing on dine in and 10 percent on catering, and the restaurant keeps 100 percent of food revenue and tips. Full detail is on the pricing page, and the build timeline is on how it works.

Who is actually running Zayos today?

Zayos is built by Zay Revenue Group, a Fort Lauderdale company. One restaurant is live and taking orders on it right now: Naya Grill, in Pompano Beach and West Palm Beach, which keeps $48k+/yr that used to leave as marketplace commission. Seven more storefronts are built and open ordering at their own launch dates.

We do not have a customer in Largo, and we are not going to pretend otherwise. We are a South Florida company that serves Pinellas County, and what we can promise is the timeline: most operators are live in under 2 weeks, with a first direct order usually inside the first week. If you want the definition before the pitch, read what Zayos is.

Questions Largo owners ask.

Do I have to drop DoorDash and Uber Eats to use Zayos?
No. Keep them. In a plaza market like Largo the marketplaces are still a real front door for someone who has never driven past your sign. On Operator + Marketplace at $599 a month, Otter pulls your DoorDash, Uber Eats and Grubhub tickets onto the same kitchen tablet as your Zayos direct orders, so the line sees one feed. The plan is to move the repeat customers to direct ordering over time, not to go dark on discovery.
How fast can a Largo restaurant actually be live?
Most operators are live in under 2 weeks, and the first direct order usually lands within a week of signing up. We build the branded ordering site, load the menu with modifiers, connect the kitchen tablet and set the delivery radius. There is no setup fee and the plans are month to month.
I have a second location in Seminole. How does pricing work?
Pricing is per location, per month, month to month, with no setup fee. Operator is $499, Operator + Marketplace is $599, Concierge is $699. Two Pinellas addresses on Operator + Marketplace is $1,198 a month total, with no per order commission on either one.
Do you take any part of the tips?
No. The restaurant keeps 100 percent of food revenue and 100 percent of tips. The only per order charge is the service fee the diner pays at checkout: $0.99 pickup, $2.99 delivery, nothing on dine in, 10 percent on catering. The restaurant never pays it.
Is there a Largo restaurant already running Zayos that I can call?
Not yet, and we are not going to invent one. Zayos is built by Zay Revenue Group in Fort Lauderdale, and the restaurant live and taking orders today is Naya Grill, in Pompano Beach and West Palm Beach, which keeps $48k+/yr that used to leave as commission. Largo is a market we serve, not one where we can hand you a neighbor to call.

See what last month cost you.

The free report reads your restaurant's real numbers and shows the commission you paid to be found by people who already knew where you are.