How much does Olo cost? A Zayos breakdown
Published July 2026 · Updated July 26, 2026
Olo does not publish pricing. As of July 2026 there is no price, plan name or fee anywhere on olo.com; every Olo cost is a custom enterprise quote built from per-location order packages plus the modules a brand turns on. Expect a signed master agreement, not a checkout page.
Why can’t I find Olo’s price anywhere?
Because there is nothing to find. We checked on 26 July 2026: olo.com has no pricing page (the URL returns a 404), the homepage lists sixteen products without a single dollar figure, the About page talks about scale rather than cost, and the Emerging Brands page ends at a demo request. That is not an oversight. It is the deliberate shape of an enterprise sale.
There is a second, quieter reason the number is hard to pin down now. Olo used to be a public company, and public companies file. Anyone could read the revenue and the location count and do arithmetic. Olo was taken private in 2025, and its investor relations site now redirects to a parked page, so that outside check no longer exists. The only Olo price that is real today is the one printed on your own proposal.
Be careful with the third-party pages that claim to publish Olo pricing. They disagree with each other by an order of magnitude, none of them cite Olo, and a budget built on one of them is a budget built on a guess. This page will not repeat a number Olo has not stated.
What actually goes into an Olo quote?
Olo is not one product with a price. It is a catalogue, and your quote is whatever subset of the catalogue your rep configures. These are the modules exactly as Olo names them on its own homepage.
Online Ordering, Serve, Dispatch, Rails, Catering+, Olo Loyalty, Order with Google, Switchboard, Olo Network
Pay, Host, Sync
Marketing, GDP (guest data platform), Sentiment, Olo Accounts
Sixteen products, three billing behaviours. Some are priced per location and sit flat on the invoice. Some move with order volume. Payments move with revenue. When you receive a proposal, sort every line into one of those three buckets before you compare it to anything, because a quote that is mostly volume-linked behaves very differently in a good month than a quote that is mostly flat.
What should I make Olo put in writing?
When a vendor quotes rather than publishes, the buyer’s only protection is the specificity of the questions. Five of them decide almost the entire number.
01How many locations are on the agreement?
Olo prices and bills location by location. A ten-unit brand and a sixty-unit brand are not on the same rate card, and the per-location number usually moves as the count moves. Get the number written as a per-location rate, not a lump sum, so you can model your next five openings without reopening the contract.
02How many orders per location per month are you buying?
Olo sells capacity, not an unlimited seat. Ask the rep to state the monthly order allotment per location and the exact overage rate per order above it. A quote that looks cheap at your current volume is not cheap in December if the overage rate was never written down.
03Which modules are actually switched on?
Ordering, Dispatch, Rails, Catering+, Pay, Host, Sync, Marketing, GDP, Sentiment and Loyalty are separate products. Ask for a line item per module and the price of removing one mid-term. Bundles that get quoted as one figure are the hardest to shrink later.
04What does Olo Pay charge, and can you keep your own processor?
Payments are the line that scales with revenue rather than with orders, so the processing rate deserves as much attention as the subscription. Olo does not publish its Pay rates. Ask for the rate, the per-transaction amount, chargeback handling, and whether declining Olo Pay changes the subscription price.
05What is the term, and what happens at renewal?
Enterprise software runs on multi-year master agreements with auto-renewal and a notice window. Ask for the initial term in months, the renewal length, the number of days notice required, and the maximum annual uplift. Those four answers are worth more than a discount on month one.
Is Olo even sold to a restaurant like mine?
Olo says on its About page that it serves over 800 brands across approximately 90,000 locations, processing more than 3.5 million orders a day on average. Divide it out and the average Olo brand runs a bit over a hundred locations. Nothing on Olo’s site states a minimum unit count, and Olo runs a separate Emerging Brands track, so a growing group is clearly welcome. But the centre of gravity is obvious, and it is not a single dining room.
Where Olo is genuinely the better answer: multi-unit brands that need one menu and one guest record across dozens of locations, that run their own delivery fleet through Dispatch, that pull marketplace orders in through Rails, and that have someone whose actual job is owning the ordering stack. At that size the module catalogue stops looking like overhead and starts looking like the reason you can operate at all.
Where it is the wrong shape: one to twenty locations, no dedicated technology staff, and a need to know the monthly number before a sales call. That operator is buying a platform, not a program, and should be shopping among vendors that publish. Our rundown of online ordering systems and the commission-free ordering guide both start from published numbers for exactly that reason.
How does Zayos pricing compare?
Not better in every case. Different in a way that matters mostly to smaller operators, which is the segment Zayos is built for.
Zayos is $499 Operator, $599 Operator plus Marketplace, or $699 Concierge, per location per month. No setup fee, month to month. You can build a budget before anyone calls you, which is the single largest practical difference between the two purchases.
There is no order allotment and no overage. The diner pays a flat service fee at checkout ($0.99 pickup, $2.99 delivery, $0 dine-in, 10% on catering), never the restaurant, and the restaurant keeps 100% of food revenue and 100% of tips. A busy month costs the same as a slow one.
At $599 the Otter connection lands Uber Eats, DoorDash and Grubhub tickets on the same kitchen screen as direct orders. Marketplace commission runs 15% to 30% at base rate and 25% to 35% blended once delivery, marketing and processing stack, so every order that moves to the direct channel is real margin recovered.
Depth at scale. A guest data platform, reservations, sentiment monitoring, first-party delivery dispatch and a payments layer, all under one agreement, across a hundred locations. Zayos does not compete for that brand and does not pretend to. Zayos gets one restaurant live in under two weeks, with the first direct order usually inside a week of signing up.
- Olo homepage · the sixteen named modules and the absence of any published price or plan name (accessed 26 July 2026).
- Olo, About · "over 800 brands", "approximately 90,000 locations", "more than 3.5 million orders per day on average". No pricing or billing model disclosed (accessed 26 July 2026).
- Olo, Emerging Brands · no price and no minimum location count published; the page ends at a demo request (accessed 26 July 2026).
- olo.com/pricing · returns HTTP 404. Olo operates no pricing page (checked 26 July 2026).
- investors.olo.com · now issues a 302 redirect to parked.olo.com, consistent with the company no longer being publicly listed (checked 26 July 2026).
- Thoma Bravo, completion of the Olo acquisition · the take-private transaction, per the acquirer’s own release. Olo has published no statement tying the deal to pricing changes (accessed 26 July 2026).
- Zayos pricing · the $499 / $599 / $699 per location tiers, no setup fee, and the diner-paid service fee quoted above.
No dollar figure is attributed to Olo on this page, because Olo publishes none. If you have a current Olo proposal and a figure here is wrong, write to us and we will correct it with the source.
Olo cost questions, answered.
How much does Olo cost per month?
Why does Olo hide its pricing?
Is Olo worth it for a single restaurant?
What are Olo order packages?
Did the Thoma Bravo deal change Olo pricing?
How does Olo pricing compare to Zayos?
Get a number without a sales call.
The free AI report reads your restaurant’s real order volume and average ticket and shows what your current setup costs each month. About 60 seconds, no card, no call.
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