Grand Rapids restaurants own their diners on Zayos
Zayos is commission free online ordering on a Grand Rapids restaurant's own site, at a flat $499 to $699 per location per month. The restaurant keeps the customer list, the order history, 100 percent of food revenue and 100 percent of tips. Diners pay $0.99 pickup or $2.99 delivery.
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This is the part of the marketplace deal nobody explains at signup. When an order comes through a delivery app, the restaurant receives money and a ticket. It does not receive a customer. The name, phone number and order history stay on the app's side of the wall, which is why the app can advertise a competitor to your best regular and you cannot stop it.
| After the order | Marketplace | Direct on Zayos |
|---|---|---|
| The diner's name and phone number | Held by the app | Yours |
| Their order history | Held by the app | Yours |
| Who can email them a Tuesday offer | The app | You |
| Cost of their second order | Another commission | $0 |
| Whose brand is on the checkout page | The app's | Yours |
Why does that matter more in a city like this one?
Because Grand Rapids diners are loyal on purpose. This is a brand first food town, built around taprooms and neighborhood rooms on Bridge Street, Wealthy Street, Eastown and Creston, the Grandville Avenue corridor, and the kitchens out in Wyoming and Kentwood. People here pick a place and stay with it. Loyalty is the asset the apps monetize hardest: every repeat order from a regular you already earned is charged again at 15 to 30 percent base, 25 to 35 percent blended.
Why should a pickup order cost a percentage at all?
A large share of West Michigan online ordering never touches a driver. People order ahead, park, walk in and carry it out, and in January they do it because they are already in the car. The restaurant does the cooking, the packing and the handoff. A percentage still takes its cut of a transaction it barely touched.
On Zayos a pickup order costs the restaurant no commission and the diner a flat $0.99. Dine in from a QR code is $0. Delivery is $2.99 to the diner. Catering is 10 percent, paid by whoever places the order.
The restaurant keeps 100 percent of food revenue and 100 percent of tips at every tier.
Are any Grand Rapids restaurants running this today?
No, and we are not going to imply otherwise. Zay Revenue Group is in Fort Lauderdale, Florida, and we serve West Michigan from Fort Lauderdale. Every restaurant on the platform is in South Florida. Naya Grill, a Lebanese fast casual brand with two locations, is live and taking orders, and on the commission model at 3,000 orders a month it keeps more than $48,000 a year that would have gone to the marketplaces. Eight more South Florida storefronts are built with ordering opening at launch.
Modeled across order volume, a location keeps $48,000 to $300,000 or more per year at 3,000 to 12,000 orders a month. That is a model stated with its basis, not a Michigan case study.
What does Zayos cost per location?
Flat, per location, per month. No setup fee, no contract. Live in under two weeks, first direct order usually inside the first week.
Grand Rapids operator questions
What does owning the customer actually get me?
Is Zayos live anywhere in Michigan?
We already have a strong local brand. Does direct ordering matter more or less for us?
Do I have to leave DoorDash, Uber Eats and Grubhub?
How does this handle a taproom kitchen or a second concept out of one building?
How long until we are taking orders?
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