Zayos for Dr. Phillips restaurants. Two customers, two different economics.
Published July 2026 · Updated July 26, 2026
Dr. Phillips restaurant online ordering on Zayos runs alongside the delivery apps, not instead of them. Keep DoorDash and Uber Eats for tourist discovery on Restaurant Row, move your Bay Hill regulars to a commission free branded site, and read every ticket on one kitchen tablet.
Free, no card, about 60 seconds.
Why does Restaurant Row need a different plan than the rest of Orlando?
Because the corridor feeds two entirely different customers out of the same kitchen. West Sand Lake Road sits between the theme parks, one of the largest convention centers in the country and a wealthy residential pocket around Bay Hill, Big Sand Lake and Windermere. On a Tuesday you serve a family from Ohio who will never come back. On Thursday you serve a household four miles away that has eaten with you twice a month for six years.
A marketplace commission on a first time visitor is an acquisition fee. The same commission on a regular is a tax on a relationship the restaurant already paid for.
Almost every piece of advice a Dr. Phillips operator hears gets this wrong in one direction or the other. Quit the apps and you lose the visitor who found you on a phone in a hotel room. Stay only on the apps and you hand over the corridor’s best asset, a dense affluent local base with a high reorder rate. The correct answer for this corridor is to run both channels on purpose, with different jobs.
How much of my commission is buying nothing?
Split your order count before you judge the fee. Take a Restaurant Row kitchen doing 1,000 marketplace orders a month at a $58 average ticket, with a 28 percent blended cost once delivery, marketing and card processing stack. That is $16,240 a month in commission. Now split it: if 600 of those are first time visitors, roughly $9,744 of it bought you a customer. The other 400 are repeat local households, and that $6,496 a month, about $77,952 a year, bought you nothing you did not already have.
The waste is not the commission. The waste is the commission you pay on the fortieth order from the same address.
These are modeled figures at a $58 ticket and a 28 percent blended rate, not a reported result from a Zayos customer. Marketplace commission runs 15 to 30 percent at the base rate and 25 to 35 percent blended in practice. Put your own numbers in the commission calculator and see where your split lands.
Which parts of the Dr. Phillips area does Zayos cover?
The Sand Lake corridor and everything feeding it, from Turkey Lake to Palm Parkway and out to Windermere.
How do I run the apps and my own site without running two kitchens?
This is the objection that stops most Restaurant Row operators, and it is a fair one. Nobody wants a fourth tablet on the pass during a convention week. On Operator plus Marketplace at $599 per month per location, Otter ingests DoorDash, Uber Eats and Grubhub into the same screen as your Zayos direct orders, so the kitchen reads one queue in one format. Your menu lives in one place and pushes out to every channel, which also ends the version drift where a price is right on one app and wrong on two others.
What each channel is actually for
- Marketplaces: discovery for hotel guests, convention attendees and park visitors. Treat the fee as a customer acquisition cost and judge it on first orders only.
- Your direct site: the Bay Hill, Windermere and Big Sand Lake repeat base. Commission free, on your domain, with the customer record and reorder messaging in your hands.
- QR dine in: a $0 fee channel that shortens ticket times on a full Friday and still collects a customer record.
- Catering: convention groups, hotel meeting rooms and neighborhood events, scheduled to a start time, at a 10 percent fee the customer pays.
Does this fit a Mediterranean or Middle Eastern room on Sand Lake?
It fits it well, and that is the one claim on this page backed by a live restaurant rather than a model. The restaurant taking direct orders on Zayos today is Naya Grill, a Lebanese concept running two South Florida locations in Pompano Beach and West Palm Beach. Naya Grill keeps $48k or more a year in commissions it used to pay out.
Mediterranean and Middle Eastern menus carry deep modifier trees, mixed grills that are really family platters, and a catering pattern that jumps from a single plate to a fifty person tray. Those are the exact places a generic ordering flow breaks and a marketplace percentage bites hardest. The Mediterranean playbook covers modifier depth, platter builders and catering handling in detail.
Is Zayos live on Restaurant Row right now?
No. We are a Fort Lauderdale company, and our live restaurant is in Pompano Beach and West Palm Beach. There is no Zayos restaurant live in Orlando or Dr. Phillips today, and anyone telling you otherwise about a platform this young is guessing.
What is true: the platform is in production, seven more storefronts are built and open ordering at their own launches, and Central Florida onboarding is open now from our South Florida base. Most operators go live in under two weeks and take a first direct order within a week of signing up. Everything on this page about pricing and fees is the published rate, not a quote that changes after a call.
What does Zayos cost a Dr. Phillips restaurant?
Operator is $499. Operator plus Marketplace is $599 and is the plan most Restaurant Row rooms want, because it keeps DoorDash, Uber Eats and Grubhub running through Otter into one kitchen tablet. Concierge is $699 and adds up to five virtual brands per kitchen. All three are per location, per month, month to month, no setup fee, no commission.
The diner pays the only per order fee: $0.99 pickup, $2.99 delivery, $0 dine in, 10 percent catering. The restaurant keeps 100 percent of food revenue and 100 percent of tips.
Full pricing breakdown →Questions Dr. Phillips owners actually ask.
Should a Restaurant Row restaurant quit DoorDash and Uber Eats?
How do I even tell a tourist order from a Bay Hill regular?
Does convention season change the math on Restaurant Row?
Waits on Sand Lake Road run long. Does QR dine in ordering help?
My plaza has valet and almost no curb. Does pickup actually work here?
Which restaurants are live on Zayos today?
Find out which half of your commission is wasted.
The free AI report runs your restaurant’s real numbers and separates what the apps earn from what they simply take. No card, about 60 seconds.