The apps found your Brandon plaza. Zayos makes sure order two comes to you.
Brandon restaurant online ordering means taking orders on your own branded site instead of paying DoorDash or Uber Eats a cut. Zayos gives a Brandon kitchen that site, one tablet for every channel, and a flat $499 per month per location with no commission.
Free, no card, about 60 seconds.
What does a Brandon restaurant owner actually worry about?
Not commission. Visibility. Brandon is unincorporated Hillsborough County, north of 100,000 residents, with no downtown, no main street and no walkable core. The dining is strung along Brandon Boulevard, and the SR 60 frontage belongs to national chains with pylon signs and drive-thru lanes. The independent kitchen sits in a plaza set back behind a parking field, with a sign a driver reads for one second at 45 miles an hour.
So a first-time customer finds you on a phone, and the phone here usually opens DoorDash. Most of the trade area commutes into Tampa, which is why Brandon volume arrives as one hard spike between 5pm and 8pm rather than a steady lunch. Running the apps is not irrational. The defect is what comes after: you paid acquisition pricing to be found, then keep paying it on a customer who knows your name and drives past you anyway. A Brandon operator does not need to quit DoorDash. They need order two, order five and order forty to land on their own site.
What is the app cut costing a Brandon kitchen?
Take 800 marketplace orders a month at a $31 average ticket. At a 25 percent effective rate that is about $6,200 a month, roughly $74,000 a year. Twenty five percent is the bottom of the 25 to 35 percent blended range once delivery, marketing and processing stack on the base commission. Modeled, with every input printed, not a customer result.
Every order you move off an app is worth about $7.75 at that ticket, so the $499 Operator plan breaks even at roughly 65 direct orders a month. About two a day.
Who is actually ordering from a Brandon kitchen?
Households that do not live in Brandon. The SR 60 retail cluster pulls from a ring of communities with almost no dining of their own, so a Brandon kitchen quietly runs a delivery radius closer to a small city than a suburb. Those 10 to 25 minute runs become higher diner-side fees on the marketplaces, which suppress how often a household orders. On your own site the fee is flat, $0.99 pickup and $2.99 delivery, which is why pickup share runs high here.
Valrico
Directly east. Residential, almost no dining of its own.
Seffner + Dover
The I-4 side. Orders west into Brandon.
FishHawk + Lithia
Far southeast. Long delivery runs.
Riverview
South across the Alafia. Same SR 60 pull.
Apollo Beach + Ruskin
South Shore, driving up for dinner.
Plant City
East on SR 60. Comes for the variety.
The corridors we set up for
Do you have to drop DoorDash to run Zayos?
No, and in Brandon we tell operators not to. Keep the marketplaces on the one job they do well here, putting a plaza kitchen with no street presence in front of a first-time household. Then stop paying that rate forever. On Operator plus Marketplace at $599 a month, Otter, the aggregator that merges delivery-app tickets into one feed, pulls DoorDash, Uber Eats and Grubhub into the same tablet as your direct orders. One queue, not four screens.
On your own site the diner pays a flat fee, $0.99 pickup and $2.99 delivery, and you keep 100 percent of food revenue and tips. The customer list is yours. Straight about us: Zayos is built by Zay Revenue Group in Fort Lauderdale and we serve Tampa Bay from there. The one restaurant live and taking orders today is Naya Grill, in Pompano Beach and West Palm Beach, keeping more than $48,000 a year that used to leave as commission. We have no Brandon customer yet and will not invent one.
What does Zayos cost in Brandon?
Operator $499, Operator plus Marketplace $599 with Otter-ingested DoorDash, Uber Eats and Grubhub tickets, Concierge $699 with up to 5 virtual brands per kitchen. Per location, month to month, no setup fee, no commission on food revenue at any tier. The diner pays the small flat service fee, never the restaurant.
Full pricing breakdown →The questions we get from eastern Hillsborough.
Do you have a restaurant live in Brandon right now?
My restaurant is in a plaza off Brandon Boulevard. Do I even have a choice?
How much is the app cut costing a Brandon kitchen?
How many direct orders does $499 a month take to cover?
Do I have to turn off DoorDash and Uber Eats?
See what Brandon Boulevard is costing you.
The free AI report reads your restaurant and shows what the marketplaces took last month. No card, about 60 seconds.