◆ Multi-location roundup 2026

Online ordering for multi-location restaurants: what Zayos recommends at 3, 12 and 40 sites.

Published July 2026 · Updated July 26, 2026

Quick answer

For 3 to 20 locations, Toast Online Ordering is usually right because one POS gives you one menu and one reporting layer. Above about 20, Olo is the enterprise standard. For 2 to 10 site regional groups wanting flat commission-free ordering with no contract, Zayos fits.

Start with the count

How many locations do you run?

Multi-location is three different buying problems wearing one label, and the thing that changes between them is how the pricing model behaves when you multiply it.

2 to 5 locations

Stay flat and month to month

You are still an independent with extra addresses. Contracts and integration projects cost more than they return at this size. Flat per-location pricing with no term is the right shape, and the multiplication is still small enough that the sticker price is the real price.

6 to 20 locations

Standardize before you optimize

The problem stops being cost per location and starts being consistency: one menu source, one price change that lands everywhere, one reporting layer. This is where a POS-native ordering stack usually wins, because the alternative is reconciling two systems twenty times a month.

20 locations and up

Negotiate, do not subscribe

Published list pricing is now working against you. A $499 per location plan is $19,960 a month at 40 sites, which is enterprise money paid at retail rates. At this size you want a quoted contract, an API, and a vendor that will commit to an integration roadmap in writing.

We build Zayos, and it wins exactly one of those three bands. Saying which is the only way the rest of the page is worth your time. Every price below was read off the vendor’s own page on July 26, 2026, or is attributed to a named source where the vendor publishes nothing.

The ranking

Six platforms a growing group actually shortlists.

01

Toast Online Ordering

Default for 3 to 20 locations
The group it fits

Groups willing to standardize the whole estate on one POS. Ordering, registers, reporting, payroll and the ticket path become one system, and a price change or an eighty-six lands the same way at every site. For a growing group, that consistency is worth more than a lower software line, and Toast publishes its POS prices rather than quoting them.

Pricing, verified July 2026

Toast publishes $0/month for the Starter Kit and from $69/month for Point of Sale. Merchant Maverick reports the online ordering module at $75/month per location and processing at 3.09% to 3.69% + $0.15 on the Starter Kit or 2.49% + $0.15 on the flat-rate Point of Sale option (guide updated June 2025, accessed 2026-07-26). Digital ordering sits inside the quote-based Build Your Own plan.

The case against it

It is a full ecosystem commitment: hardware, processing and vendor lock in one decision. Rolling it into an estate that already runs two or three POS brands is a real project, and the diner-facing ordering page defaults to a toasttab.com address rather than your own domain.

02

Olo

The standard above about 20 sites
The group it fits

Enterprise brands. Olo says it is trusted by more than 90,000 locations and over 800 restaurant brands, and it names customers including Five Guys, Denny's, P.F. Chang's, Panda Express and Portillo's on its own homepage. Its Ordering, Rails marketplace syndication and Dispatch delivery modules are the reference stack at that scale, and nothing else on this page is built for an estate with its own IT team.

Pricing, verified July 2026

Not published. Olo sells on custom enterprise quotes, typically annual, and no tiers or per-location rates appear anywhere on its site (accessed 2026-07-26). Trackers describe billing as per-location order packages with a fixed per-transaction fee, a percentage, or a hybrid (Orderitto and PricingNow, accessed 2026-07-26).

The case against it

Everything about it is sized for chains: the sales cycle, the annual contract, the integration lift, the separately priced modules. A three location group is not who Olo is for, and Olo does not pretend otherwise.

03

Zayos

For 2 to 10 location regional groups
The group it fits

The regional operator who wants commission-free direct ordering at every site plus marketplace tickets consolidated onto the same kitchen tablet, without signing a term. Each location is its own flat line, brands and menus are managed centrally, and there is no setup fee, so opening site number four costs one more subscription and nothing else. The largest estate we have built so far is Mr. Smoke at 13 locations on one brand hub, with ordering opening at launch.

Pricing, verified July 2026

Published on /pricing: $499/month Operator, $599/month Operator + Marketplace, $699/month Concierge, per location, month to month, no setup fee. The restaurant pays $0 per order and keeps 100% of food revenue and tips. The diner pays a flat service fee: $0.99 pickup, $2.99 delivery, $0 dine-in, 10% on catering.

The case against it

We build it, and the honest limit is arithmetic: flat per location multiplies. At 40 sites that is $19,960 to $27,960 a month at list, and a group that size should be negotiating a contract, not paying retail. Naya Grill in Pompano Beach and West Palm Beach is the operator live and taking orders today, so a buyer wanting a decade of enterprise references should look at Olo or Toast first.

04

Owner.com

Best marketing stack for a small group
The group it fits

A group of three to eight sites whose growth problem is demand, not operations. The website, branded app, automated email and text campaigns and loyalty come as one subscription, and running that consistently across a handful of locations is genuinely hard to assemble yourself.

Pricing, verified July 2026

Published on owner.com/pricing, read 2026-07-26: $249/month Flexible plus a 5% restaurant fee per order, or $499/month Flat Rate with no restaurant fee. Guests pay a 5% order support fee on both plans. Month to month, no cancellation fee, migration included. Owner states that special rates are available for multi-location without publishing them.

The case against it

The multi-location rate is exactly the number a group needs and exactly the one that is not on the page, so you cannot model an eight site rollout without a call. The guest-side 5% is a percentage, which grows with your average ticket.

05

Flipdish

Published per-site pricing
The group it fits

Groups that want a number they can multiply without a sales call, and that need kiosks as well as ordering. Flipdish prices per site and publishes the figure, which is rarer in this part of the market than it should be, and it offers central management across locations.

Pricing, verified July 2026

Published on flipdish.com/us/pricing, read 2026-07-26: Website from $119/month billed annually ($1,428 a year) or $149 month to month; Website and Mobile App from $199/month annually ($2,388 a year) or $249 month to month; Self-Service Kiosk from $79/month annually or $99 month to month. Prices are per site. Flipdish notes there may be upfront hardware and implementation costs.

The case against it

The published figures are starting points, commission and per-order terms are not disclosed, and hardware plus implementation is explicitly flagged as extra. Multi-location pricing is described rather than published.

06

Lunchbox

Branded apps for growing groups
The group it fits

Mid-market groups that want a deeply customized branded app and enterprise loyalty without going all the way to an Olo-scale contract. It is built for per-location configuration and open API work, which is the right shape once a group has its own development resource.

Pricing, verified July 2026

Not published. Sauce reports a starting cost of roughly $400 a month on a flat-fee model with no per-order charges and notes that Lunchbox does not publish pricing publicly (page dated May 6, 2026, accessed 2026-07-26).

The case against it

You cannot budget a rollout from public information, and the customization that makes it attractive is also what makes implementation a project rather than a signup. Too much platform for a two or three location group.

The multiplication

What does the same plan cost at 3, 12 and 40 locations?

List pricing only, before any negotiated multi-location rate, and card processing excluded because every vendor bills it separately. This is the table nobody puts in a sales deck.

Plan Per location 3 locations 12 locations 40 locations
Flipdish Website, annual billing $119 per site $357 $1,428 $4,760
Toast Online Ordering module plus POS plan reported $75 plus $0 to $69 per site $225 to $432 $900 to $1,728 $3,000 to $5,760
ChowNow Launch, annual billing $229 per site $687 $2,748 $9,160
Zayos Operator $499 per site $1,497 $5,988 $19,960
Zayos Operator + Marketplace $599 per site $1,797 $7,188 $23,960
Owner.com Flat Rate, list $499 per site, multi-location rate unpublished $1,497 $5,988 $19,960
Lunchbox not published, reported from about $400 Quote Quote Quote
Olo not published, enterprise quote Quote Quote Quote

Two conclusions survive this table. Half the market will not print a number at all, and the half that does gets expensive in a straight line, because flat per-location pricing is a subscription multiplied by your growth.

That is not an argument against flat pricing, it is an argument for reading it correctly. Below about ten sites, flat and month to month means you can open a location, test it, and close the subscription if it does not work, with no term to unwind. Above twenty, the same model is you funding a vendor’s enterprise business at retail. The number that decides it is not the monthly fee, it is what your marketplace commission costs across the estate: at a 25% blended take on 650 orders a month at a $26 ticket, that is $4,225 per location per month. Run the estate through the free AI report or the commission calculator before you shortlist anyone.

Straight answers

Multi-location ordering, answered.

What is the best online ordering system for a multi-location restaurant?
It depends almost entirely on how many locations you run. Between 3 and 20, Toast Online Ordering is the usual right answer because standardizing the POS gives you one menu and one reporting layer. Above roughly 20, Olo is the enterprise standard and you should be negotiating a contract rather than buying a list price. Between 2 and 10, a flat month-to-month platform such as Zayos keeps you commission-free without a term commitment.
Does online ordering cost more per location as a group grows?
On a flat per-location plan the cost per location stays the same and the total multiplies, which is fine at 3 sites and painful at 40. A $499 per location plan is $1,497 a month at 3 locations and $19,960 at 40. Percentage-based plans do the opposite: cheap to start, and they grow with every dollar of success. Groups above roughly 20 locations should be negotiating volume terms instead of paying either list price.
Should every location have its own ordering page or should the group share one?
Share one brand, separate the fulfillment. Diners should land on one recognizable site and then pick a location, because a group that runs eight disconnected pages splits its own search authority eight ways and confuses returning customers. Behind that single front door, each location needs its own hours, menu availability, pricing and delivery zone, since the site near the stadium does not run the same operation as the one in the suburbs.
How do multi-location groups keep menus consistent across channels?
One source of truth, pushed outward. The failure mode is editing prices in the POS, the direct site and three marketplace dashboards separately, which guarantees that some location is selling a $17 bowl for $14. Whichever platform you pick, the test is whether a single price change reaches every location and every channel in one action, and whether an eighty-six at one site can be applied without touching the other seven.
What does a restaurant group save by moving marketplace orders to direct ordering?
Marketplace commission is 15% to 30% base and 25% to 35% blended once delivery, marketing and processing stack. On a modeled 650 marketplace orders a month at a $26 average ticket, a 25% blended take is $4,225 a month per location, or $50,700 a year. A flat direct platform at $499 to $699 a month is $5,988 to $8,388 a year on the same volume. Multiply that gap by location count and it is usually the largest single line in a group technology budget.
Which platforms publish multi-location pricing?
Very few. As of July 26, 2026, Flipdish publishes a per-site figure and Toast publishes its POS plans, while Olo and Lunchbox publish nothing at all and Owner.com confirms that multi-location rates exist without stating them. Zayos publishes a flat per-location price. When a vendor will not print a number, assume the quote is shaped by how badly they want your logo, and get every per-order fee in writing.

Sources

  • Merchant Maverick, Toast pricing guide. $0 Starter Kit, Point of Sale from $69/month, online ordering module reported at $75/month, processing 3.09% to 3.69% + $0.15 or 2.49% + $0.15 (guide updated June 2025, accessed July 26, 2026).
  • Olo homepage. States it is trusted by 90,000+ locations and 800+ restaurant brands, and names customers including Five Guys, Denny’s, P.F. Chang’s, Panda Express and Portillo’s. No pricing is published (accessed July 26, 2026). Billing structure described by Orderitto and PricingNow.
  • Owner.com pricing page. $249 Flexible plus 5% restaurant fee, $499 Flat Rate, 5% guest order support fee on both, month to month, and a stated multi-location rate that is not published (accessed July 26, 2026).
  • Flipdish US pricing page. Website from $119/month annually or $149 monthly, Website and Mobile App from $199/month annually or $249 monthly, Self-Service Kiosk from $79/month annually or $99 monthly, per site, with upfront hardware and implementation costs flagged (accessed July 26, 2026).
  • Sauce, Popmenu vs Lunchbox. Confirms Lunchbox does not publish pricing publicly and reports a starting cost of roughly $400 a month on a flat-fee model with no per-order charges (page dated May 6, 2026, accessed July 26, 2026).
  • ChowNow pricing page. Launch $229/month on annual billing, used in the scale table (accessed July 26, 2026).
  • Zayos pricing. The $499, $599 and $699 per location tiers, month to month, no setup fee, and the diner-paid $0.99 pickup and $2.99 delivery service fee.

Figures marked as reported were not published by the vendor as of July 26, 2026 and are attributed rather than presented as official. Enterprise quotes vary by estate, so treat every list price above 20 locations as an opening position.

Price the estate, not the pilot.

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