◆ Salt Lake City · Wasatch Front

Utah orders for the whole table. Zayos does not charge you more for it.

Quick answer

Zayos is commission free ordering on a Salt Lake City restaurant's own site. A marketplace fee grows with every dollar of a family sized ticket. Zayos is flat, $499 to $699 per location per month, and the diner pays $2.99 delivery or $0.99 pickup. We are a Fort Lauderdale, Florida company.

What does one extra person at the table cost you?

On a commission, it costs more every time. On a flat plan, it costs nothing extra ever. The bars below model a 25% blended marketplace rate, which is where the published 15% to 30% base commission lands once delivery, promoted placement and processing stack. The Zayos column is what the diner pays, not the restaurant.

$25 One person, weeknight
$6.25 to the app vs $2.99 diner fee, $0 to you
$45 Two people, Friday
$11.25 to the app vs $2.99 diner fee, $0 to you
$75 Family of five, Sunday
$18.75 to the app vs $2.99 diner fee, $0 to you
$120 Extended family, holiday
$30.00 to the app vs $2.99 diner fee, $0 to you

A $120 family order hands a marketplace $30. The same order on your own site hands it nobody, and the customer pays a flat $2.99 for delivery. You keep 100% of the food revenue and 100% of the tip.

Why is Salt Lake a big ticket market?

Because more people sit down at once. Utah reports the largest average household size in the country in Census data, year after year, and it is also among the youngest states by median age. In a restaurant that arrives as a different order shape than a coastal city produces: fewer solo bowls, more family platters, more Sunday orders for six, more party trays for a ward activity or a birthday. A kitchen here can run a healthy business on a modest number of large tickets rather than a huge number of small ones.

Every dollar you add to the average ticket adds twenty five cents to what a marketplace takes, and adds nothing at all to a flat monthly plan.

The Wasatch Front stacks several distinct food economies into a narrow strip of ground. The west side neighborhoods of Glendale, Rose Park and Poplar Grove carry a deep Mexican and Salvadoran restaurant base. Salt Lake County has one of the largest Pacific Islander communities on the mainland, and Tongan and Samoan kitchens sell food built for a crowd by definition. Decades of refugee resettlement added Somali, Afghan, Bosnian, Burmese and Congolese kitchens. Sugar House, Millcreek and downtown carry the dinner trade, the Silicon Slopes corridor down toward Lehi carries weekday volume, and everything above the valley floor swings hard with ski season, the canyons and a January when the film festival crowd is in town.

None of that changes what the software has to do. The storefront lives on your own domain, family platters and trays get headcount pricing and their own lead times, the diner pays one flat fee they can see, and every order writes a name, phone, email and order history into a customer book you own. The marketplaces keep running for visitors, ingested through Otter onto the same kitchen tablet, so the line still watches one screen.

Who is Zayos, and are they in Utah?

Zayos is the product of Zay Revenue Group, LLC of Fort Lauderdale, Florida, founded by Abdallah Alyousef. The only restaurant live and taking orders on Zayos today is Naya Grill, across two South Florida locations, which keeps more than $48,000 a year that used to go to commissions at roughly 3,000 orders a month. Seven more storefronts are built and open ordering at their own launches. All of them are in South Florida.

Salt Lake City is a market served remotely. No local office, no local crew, no invented customer list. What travels is the build itself, which already put a thirteen location brand onto a single hub.

Kitchens this fits
Mexican and Salvadoran
Pacific Islander and Polynesian
Halal kitchens
Afghan and Persian
Somali and East African
Bosnian and Balkan
Vietnamese and Thai
Korean
Barbecue and smokehouse
Pizzerias
Breakfast and brunch
Bakeries and dessert

Wasatch Front operator questions

Why does household size change the online ordering math?
Because a commission is a percentage of the ticket, and Utah tickets are large. The Census consistently reports Utah with the largest average household size in the United States, which shows up in a restaurant as family sized orders rather than single entrees. At a 25% blended marketplace rate a $120 family order costs the restaurant $30 in commission. The same order on Zayos costs the restaurant nothing and the customer pays a flat $2.99 delivery fee. The bigger your average ticket, the worse a percentage deal is.
Does Zayos have restaurants in Salt Lake City or anywhere in Utah?
No. Zayos is built by Zay Revenue Group, a Fort Lauderdale, Florida company, and every one of its restaurants is in South Florida. Naya Grill, in Pompano Beach and West Palm Beach, is the only one live and taking orders today. There is no Utah office and no Wasatch Front rep. Salt Lake City is a market we serve remotely, over screen share, and we are not going to imply otherwise.
Our alcohol sales are small. Does that make the commission worse?
It concentrates it. Utah liquor rules keep alcohol a smaller share of the average check than in most metros, so food revenue carries the ticket, and food revenue is exactly what a marketplace commission is calculated on. A restaurant that cannot recover margin on a bar program has fewer places to absorb a 25% to 35% blended cost of sale.
What does Zayos actually cost?
Operator is $499 per location per month, Operator plus Marketplace is $599, and Concierge is $699 with up to five virtual brands from one kitchen. Month to month, no setup fee, no commission on orders or tips. The diner pays a flat service fee at checkout: $0.99 pickup, $2.99 delivery, $0 dine-in, 10% catering. The restaurant keeps 100% of food revenue and 100% of tips.
How does ski season and Sundance week affect it?
On a percentage, your best weeks are your most expensive weeks. Canyon traffic, a full convention calendar at the Salt Palace and a January when the whole country seems to be in town all push volume up, and a commission bills you proportionally for every bit of it. A flat per location plan bills the same in January as in September, so the peak weeks are where the direct channel pays for the entire year.
Can the storefront handle family platters and party trays properly?
Yes. Items can be built by headcount with scaling sides, per tray modifiers and their own lead times, so a mixed grill for twelve or a party pack of tacos reads the way you actually sell it. Catering orders carry a 10% service fee paid by the diner, and the restaurant still keeps all of the food revenue.
Do I have to drop DoorDash and Uber Eats?
No. Keep them for visitors and first time diners, which is the job they do well, and move your repeat households to your own site. On Operator plus Marketplace at $599 per location per month, Otter pulls DoorDash, Uber Eats and Grubhub tickets onto the same kitchen tablet as your direct orders so the line runs one screen.

Run your own ticket average

The free report uses your real numbers, not a model, and tells you what a percentage took last month. Sixty seconds, no card.